doubleeleven

About

About

MISSION & METHOD

DOUBLE ELEVEN believes there’s a better way to create clothes – one that balances style, responsibility and price.

Inspired by the populist World War II British manufacturing utility schemes, DOUBLE ELEVEN revises the rules of modern apparel, placing premium, conscientiously created clothes within reach.

DOUBLE ELEVEN makes limited runs of clothes using 100% locally reclaimed Japanese, Italian and American fabrics. Each item is designed, cut, sewn and finished within a 15-mile radius in Los Angeles, ensuring the smallest possible carbon footprint, demonstrating that utility can be both smart and stylish.

A HISTORICAL PARALLEL

It all started in a factory, with a mountain of discarded fabric remnants, and a realization there must be a better way to create premium jeans without creating so much waste and wasting so much energy. DOUBLE ELEVEN founder Nathan Bogle knew it meant stripping down the entire process of creating jeans – from sourcing, manufacturing, distribution, even to communication and packaging. Bogle turned to the past to envision an alternative to the sizable footprint made by the journey of a single pair of jeans.

It was two years into WWII when Britain found itself in the midst of a dire rationing crisis. Inflation was rampant, and certain raw materials such as wool, cotton, and leather could no longer be imported. Originating from the need for efficiency and to contain sky rocketing clothing prices, the CC41 Utility Clothing Scheme was created. This national movement eliminated excess in all its forms and the ‘CC41’ insignia began appearing on clothing to indicate that an item met the government’s strict austerity regulations. This insignia became recognized as a guarantee of sensible design, high quality materials and workmanship at an affordable price.

After the war ended in 1945, but whilst rationing was still in effect, some clothing was permitted to be made under the ‘luxury utility’ label DOUBLE ELEVEN. Garments bearing this label were made from better grade fabrics, had more elaborate construction and trims, and were subject to purchase tax.

RESULT

Influenced by this historical eschewing of excess whilst still maintaining quality, Nathan Bogle was inspired to create a contemporary version of these schemes that addressed our immediate need to reduce our environmental impact when producing clothing, without any compromises to high quality and durability whatsoever. By only utilizing local deadstock textiles, manufacturing everything within the region it is distributed, distilling packaging and the supply chain, DOUBLE ELEVEN is able to eliminate a vast majority of the traditional carbon footprint normally associated with the making of clothing and still offer a great pair of jeans that are affordable and premium, with the belief that in the right set of hands sustainability and simplicity make the perfect pair

@doubleeleven

Premium, affordable, responsible.

2579 Followers

Smile


Q&A with our friend @brentlavett hairstylist and co-founder of @lavettandchin on the Journal blog, link in bio. Lavett & Chin makes superb hair and skin products, if you haven’t already tried them we suggest you do, especially with Christmas coming up, no better gift to those who like high quality, clean, well designed, conscientious products. Pic: @patricshaw #lavettandchin #qanda
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With this despicable news today, a quick reminder that 'our land' was and still is THEIR land. That certain political and corporate group of white Neanderthal man is still continuing his usual horrendous destruction and degradation of native people and lands. It’s 2017 and these violations are still going on, it’s fkn disgrace. Dec 4th ~ U.S. President Donald Trump will shrink the size of two national monuments in Utah, a change that will open parts of them to drilling and mining but which Democrats, environmental groups and Native Americans are vowing to fight. The Navajo, who consider Bears Ears sacred ground, on Friday followed up their comment in September that they would sue the Trump administration for violating the Antiquities Act if it tried to reduce the monument’s size. “The Navajo Nation stands ready to defend the Bears Ears National Monument. We have a complaint ready to file upon official action by the President.” Ethel Branch, the Navajo Nation’s attorney general, said in an email to Reuters on Friday. #bearsears #bearearsnationalpark #utah #nativeamericanlands #fourcorners #grandstaircase #grandstaircaseescalante #antiquitiesact #protectbearsears #standwithbearsears
link


Cotton represents nearly half the fiber used to make clothes and other textiles worldwide, with much of the rest coming from synthetic products. Unsustainable cotton farming, with massive inputs of water and pesticides, has already been responsible for the destruction of large-scale ecosystems and the deteriorating health and livelihoods of the people living there. 2.4% of the world’s crop land is planted with cotton, yet it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. Read more about the Impacts of Fashion & Textiles on our site. Link in bio. #cotton #impact
link


We’ve started a Q&A section on our Journal blog of friends, creatives, good people doing good stuff we like. Link in the bio, starting with Double Eleven founder Nathan Bogle. #qanda #doubleeleven
link


Daily surf report @saltsurf Swing by if you’re at @platform_la great store and they’re carrying some Double Eleven pieces.
link


Nice find recently, this 9oz Kuroki White Selvedge twill in Navy. We’re currently turning this salvaged roll into a very limited run of our Chino, which will be sold online and exclusively at America Rag, LA. #kuroki #selvedge #madeinjapan
link


Farm to table but for clothes is the only fast way of describing our process! We work with what is seasonally available to us here and now. Fabrics always change depending on what’s in the warehouses. It’s limiting in one regard but expansive in another because it forces us to become creative with our thinking and design, in order to ensure what we produce looks, feels and wears exactly like all the other cool shit you have. It’s not local anymore it’s now neighborhood manufacturing! #farmtotable #farmtotablefashion #greencarpetchallenge
link


Our women’s Chore Coat in vintage US army cotton twill. DM us if you’re interested in one (seen here in size xs). #doubleelevenwomen #vintage
link


We opted out. #optoutside #optoutdoors #optout
link


On this dark day named Black Friday never a truer word spoken by the Dame. “Buy less, choose well; that’s the maxim. Quality not quantity. That’s the most environmentally friendly thing you can do.” ~ Vivienne Westwood #quote #buyless #viviennewestwood #qualitynotquantity
link


“Cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously. And because all things have contributed to your advancement, you should include all things in your gratitude.” ~ Ralph Waldo Emerson #quote #ralphwaldoemerson #happythanksgiving #gratitude
link

Cool Hunt .LA

Name

doubleeleven

Instagram

doubleeleven

Website

https://doubleeleven.co

Category

Denim, Apparel, Leather, Shoes, Accessories

@doubleeleven

Premium, affordable, responsible.

2579 Followers

Smile


Q&A with our friend @brentlavett hairstylist and co-founder of @lavettandchin on the Journal blog, link in bio. Lavett & Chin makes superb hair and skin products, if you haven’t already tried them we suggest you do, especially with Christmas coming up, no better gift to those who like high quality, clean, well designed, conscientious products. Pic: @patricshaw #lavettandchin #qanda
link



link


With this despicable news today, a quick reminder that 'our land' was and still is THEIR land. That certain political and corporate group of white Neanderthal man is still continuing his usual horrendous destruction and degradation of native people and lands. It’s 2017 and these violations are still going on, it’s fkn disgrace. Dec 4th ~ U.S. President Donald Trump will shrink the size of two national monuments in Utah, a change that will open parts of them to drilling and mining but which Democrats, environmental groups and Native Americans are vowing to fight. The Navajo, who consider Bears Ears sacred ground, on Friday followed up their comment in September that they would sue the Trump administration for violating the Antiquities Act if it tried to reduce the monument’s size. “The Navajo Nation stands ready to defend the Bears Ears National Monument. We have a complaint ready to file upon official action by the President.” Ethel Branch, the Navajo Nation’s attorney general, said in an email to Reuters on Friday. #bearsears #bearearsnationalpark #utah #nativeamericanlands #fourcorners #grandstaircase #grandstaircaseescalante #antiquitiesact #protectbearsears #standwithbearsears
link


Cotton represents nearly half the fiber used to make clothes and other textiles worldwide, with much of the rest coming from synthetic products. Unsustainable cotton farming, with massive inputs of water and pesticides, has already been responsible for the destruction of large-scale ecosystems and the deteriorating health and livelihoods of the people living there. 2.4% of the world’s crop land is planted with cotton, yet it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. Read more about the Impacts of Fashion & Textiles on our site. Link in bio. #cotton #impact
link


We’ve started a Q&A section on our Journal blog of friends, creatives, good people doing good stuff we like. Link in the bio, starting with Double Eleven founder Nathan Bogle. #qanda #doubleeleven
link


Daily surf report @saltsurf Swing by if you’re at @platform_la great store and they’re carrying some Double Eleven pieces.
link


Nice find recently, this 9oz Kuroki White Selvedge twill in Navy. We’re currently turning this salvaged roll into a very limited run of our Chino, which will be sold online and exclusively at America Rag, LA. #kuroki #selvedge #madeinjapan
link


Farm to table but for clothes is the only fast way of describing our process! We work with what is seasonally available to us here and now. Fabrics always change depending on what’s in the warehouses. It’s limiting in one regard but expansive in another because it forces us to become creative with our thinking and design, in order to ensure what we produce looks, feels and wears exactly like all the other cool shit you have. It’s not local anymore it’s now neighborhood manufacturing! #farmtotable #farmtotablefashion #greencarpetchallenge
link


Our women’s Chore Coat in vintage US army cotton twill. DM us if you’re interested in one (seen here in size xs). #doubleelevenwomen #vintage
link


We opted out. #optoutside #optoutdoors #optout
link


On this dark day named Black Friday never a truer word spoken by the Dame. “Buy less, choose well; that’s the maxim. Quality not quantity. That’s the most environmentally friendly thing you can do.” ~ Vivienne Westwood #quote #buyless #viviennewestwood #qualitynotquantity
link


“Cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously. And because all things have contributed to your advancement, you should include all things in your gratitude.” ~ Ralph Waldo Emerson #quote #ralphwaldoemerson #happythanksgiving #gratitude
link