lifeafterdenim

Cool Hunt .LA

Name

lifeafterdenim

Instagram

lifeafterdenim

Website

http://lifeafterdenim.com/

Category

Denim, Apparel, Bags, Accessories, STORE, Tees

About

Alexis Frey is a woman who knows quite a bit about menswear. The daughter of a self-made men’s clothing manufacturer, she grew up in New York City, frequently visiting her father’s office in the Empire State Building. “Take Your Child To Work Day was my favorite, ” she says of her time spent banging on typewriters and eating BLTs from the neighborhood diner. From a very young age, she had her father’s rare mix of fashion sense and entrepreneurship coursing through her veins, and his lessons in life and trade were all around her. And so, she was uniquely positioned to take on the sadly neglected task of making modern men look good.

But before Alexis took to the family business, she tried her hand at many things, competitive figure skating and modern dance among them. She loved art and theater. As an undergrad at Vassar College, she majored in African studies and delved into Eastern religions, among other intellectual pursuits. And life/after/denim’s globalist outlook is due in no small part to her endless curiosity about world cultures.

After graduation, Alexis thought of working in fashion back in New York, but fate drew her to Hong Kong, where her father had built a manufacturing business—to this day, a strategic partner to life/after/denim. There, she found her true grind, schlepping bags of samples around the strange streets of a foreign city and working herself to the bone in every aspect of fashion and product development: tech design, pattern making, fabric development, wet processing, and production.

Her work abroad eventually took her to Southern China, where she spent three months working in the factories, building relationships, and learning. Always learning. “[That trip] sealed the deal for me, ” she says. “I became truly committed to making beautiful clothes.”

Back in the States, a job in denim development drew her to Newport Beach, California—ironic considering she would go on to conceive an entire company based on the absence of this ubiquitous American fabric. You have to know the rules to break them.

In 2009, now knowing a thing or two about how to make clothes, Alexis began life/after/denim. Since then, she has seamlessly navigated the duties of both creative director and fashion entrepreneur. “I owe a debt of gratitude to the people in my father’s business for schooling me in the real world, ” she says. “And my wonderful team for their hard work, dedication, and talent.

For Alexis, life/after/denim has been the most exciting chapter of a personal adventure, filled with challenge and triumph. Much like the clothing itself, she expects LAD to last for years to come.

For ..

Mens, Guys

@lifeafterdenim

Putting cool back into classic & quality back into cool. Show us your LAD #lifeafterdenim

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Breathe new life into your look with the Far East Shirt. Accessorize with our LAD Studio collection for added sophistication. #lifeaftedenim
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SALE // The Endless Summer Sale is here. Take an extra 15% off select items with code SUNCHASER15 at checkout. Click our bio to shop. #lifeafterdenim
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Say hello to your style homecoming. Click the link in our bio to shop all new fall styles. #lifeafterdenim
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When the weather acts up this fall, throw on a long sleeve button-down over the Linen Maldives Short. Comfort and style guaranteed. #lifeafterdenim
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The Kasuri Shirt, Like the rest of our LAD Studio capsule, is dyed with authentic indigo and made with a premium fabric that will last you a lifetime. #lifeafterdenim
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Friday essentials. #GreenpointShirt #Classic5PocketPant #lifeafterdenim
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A good denim jacket is a man's best friend. #lifeaftedenim
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American style, Japanese fabric. Say hello to the Denim Jacket. #lifeafterdenim
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Introducing the LAD Studio. We may be life/after/denim, but this season we're embracing the virtues of denim and indigo. Tap our bio to learn more about the inspiration behind this capsule collection. #lifeafterdenim
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This super-soft classic button down is a fall favorite for a reason. Let the Greenpoint Shirt be your go-to transitional piece as the nights get cooler. #lifeafterdenim
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SAMPLE SALE // Los Angeles, stop by the 4th floor at @Wework in Playa Vista today from 4-7PM to get a head start on your fall gifting (or shopping). Pieces start at $15 & up. See you there! #lifeafterdenim
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Here's @patricio.ap looking good for the last days of summer in our Palmetto shirt. #🌿 #lifeafterdenim
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