lifeafterdenim

About

About

Alexis Frey is a woman who knows quite a bit about menswear. The daughter of a self-made men’s clothing manufacturer, she grew up in New York City, frequently visiting her father’s office in the Empire State Building. “Take Your Child To Work Day was my favorite,” she says of her time spent banging on typewriters and eating BLTs from the neighborhood diner. From a very young age, she had her father’s rare mix of fashion sense and entrepreneurship coursing through her veins, and his lessons in life and trade were all around her. And so, she was uniquely positioned to take on the sadly neglected task of making modern men look good.

But before Alexis took to the family business, she tried her hand at many things, competitive figure skating and modern dance among them. She loved art and theater. As an undergrad at Vassar College, she majored in African studies and delved into Eastern religions, among other intellectual pursuits. And life/after/denim’s globalist outlook is due in no small part to her endless curiosity about world cultures.

After graduation, Alexis thought of working in fashion back in New York, but fate drew her to Hong Kong, where her father had built a manufacturing business—to this day, a strategic partner to life/after/denim. There, she found her true grind, schlepping bags of samples around the strange streets of a foreign city and working herself to the bone in every aspect of fashion and product development: tech design, pattern making, fabric development, wet processing, and production.

Her work abroad eventually took her to Southern China, where she spent three months working in the factories, building relationships, and learning. Always learning. “[That trip] sealed the deal for me,” she says. “I became truly committed to making beautiful clothes.”

Back in the States, a job in denim development drew her to Newport Beach, California—ironic considering she would go on to conceive an entire company based on the absence of this ubiquitous American fabric. You have to know the rules to break them.

In 2009, now knowing a thing or two about how to make clothes, Alexis began life/after/denim. Since then, she has seamlessly navigated the duties of both creative director and fashion entrepreneur. “I owe a debt of gratitude to the people in my father’s business for schooling me in the real world,” she says. “And my wonderful team for their hard work, dedication, and talent.

For Alexis, life/after/denim has been the most exciting chapter of a personal adventure, filled with challenge and triumph. Much like the clothing itself, she expects LAD to last for years to come.

@lifeafterdenim

Putting cool back into classic and quality back into cool. Show us your LAD. #lifeafterdenim

15703 Followers

Smile


Holiday shopping is hard. But here's one choice you don't need to second guess on. The Denim Jacket is the easiest addition to any guy's closet this season. #lifeafterdenim
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Sweater season is here. Elevate your look with the structured simplicity of the Millard Crew. #lifeafterdenim
link


This sweater's a new favorite of ours. Dress it up or down — you can’t go wrong. Say hello to the Colorblock Cozy Crew. #lifeafterdenim
link


We're celebrating #GIVINGTUESDAY all week at LAD. When you buy a shirt, we donate a shirt to our friends at @unionrescuemission. URM helps families in need right in our backyard of LA. As a thank you, take 25% off select styles w/ LADLOVESURM25. #lifeafterdenim
link


#GIVINGTUESDAY // Now that we've given thanks, we’re giving back this year by teaming up with our friends at @unionrescuemission. Until 12/05, for every shirt purchased, we’ll donate a shirt to help someone in need. Why? Because we give a shirt. And just because you’re awesome, use LADLOVESURM25 for an extra 25% OFF select shirts. Tap the link in our bio to shop. #lifeafterdenim
link


The long weekend may be over, but there's still a few hours left of our Black Friday + Cyber Monday sale. Take 40% off your entire purchase when you code GOBBLE40 at checkout. #lifeafterdenim
link


One more thing to be thankful for this year. Take 40% off your favorite styles w/ code GOBBLE40. Not sure what to get? Shop our holiday gift guide by tapping the link in our bio. #lifeafterdenim
link


It's the season of giving, and we're gifting you with our biggest sale of the year. Enjoy 40% off your entire purchase w/ code GOBBLE40. #lifeafterdenim
link


There's nothing quite like the perfect cuff. Roll up the Weekend Chino and get ready to enjoy the long weekend. P.S. Get this guy (and more) for 40% off w/ code GOBBLE40 at checkout. #lifeafterdenim
link


Black Friday Week starts now at LAD. Take 40% off sitewide when you use GOBBLE40 at checkout. Now's the time to pick up that style you've had your eye on. #lifeafterdenim
link


Smarter than your average sweaters. Our crew necks ware designed to keep you cozy through the winter chill. #lifeafterdenim
link


Here's a hint: our shirts are made of 100% cotton, so they won't stretch and wear like your typical button down shirts. #lifeafterdenim
link

Cool Hunt .LA

Name

lifeafterdenim

Instagram

lifeafterdenim

Website

http://lifeafterdenim.com/

Category

Denim, Apparel, Bags, Accessories, STORE, Tees

For ..

Mens, Guys

@lifeafterdenim

Putting cool back into classic and quality back into cool. Show us your LAD. #lifeafterdenim

15703 Followers

Smile


Holiday shopping is hard. But here's one choice you don't need to second guess on. The Denim Jacket is the easiest addition to any guy's closet this season. #lifeafterdenim
link


Sweater season is here. Elevate your look with the structured simplicity of the Millard Crew. #lifeafterdenim
link


This sweater's a new favorite of ours. Dress it up or down — you can’t go wrong. Say hello to the Colorblock Cozy Crew. #lifeafterdenim
link


We're celebrating #GIVINGTUESDAY all week at LAD. When you buy a shirt, we donate a shirt to our friends at @unionrescuemission. URM helps families in need right in our backyard of LA. As a thank you, take 25% off select styles w/ LADLOVESURM25. #lifeafterdenim
link


#GIVINGTUESDAY // Now that we've given thanks, we’re giving back this year by teaming up with our friends at @unionrescuemission. Until 12/05, for every shirt purchased, we’ll donate a shirt to help someone in need. Why? Because we give a shirt. And just because you’re awesome, use LADLOVESURM25 for an extra 25% OFF select shirts. Tap the link in our bio to shop. #lifeafterdenim
link


The long weekend may be over, but there's still a few hours left of our Black Friday + Cyber Monday sale. Take 40% off your entire purchase when you code GOBBLE40 at checkout. #lifeafterdenim
link


One more thing to be thankful for this year. Take 40% off your favorite styles w/ code GOBBLE40. Not sure what to get? Shop our holiday gift guide by tapping the link in our bio. #lifeafterdenim
link


It's the season of giving, and we're gifting you with our biggest sale of the year. Enjoy 40% off your entire purchase w/ code GOBBLE40. #lifeafterdenim
link


There's nothing quite like the perfect cuff. Roll up the Weekend Chino and get ready to enjoy the long weekend. P.S. Get this guy (and more) for 40% off w/ code GOBBLE40 at checkout. #lifeafterdenim
link


Black Friday Week starts now at LAD. Take 40% off sitewide when you use GOBBLE40 at checkout. Now's the time to pick up that style you've had your eye on. #lifeafterdenim
link


Smarter than your average sweaters. Our crew necks ware designed to keep you cozy through the winter chill. #lifeafterdenim
link


Here's a hint: our shirts are made of 100% cotton, so they won't stretch and wear like your typical button down shirts. #lifeafterdenim
link