Pete Surprenant is the founder of North Menswear, a classically curated and relaxed shopping experience for quality men’s clothing and goods.
Pete Surprenant style sensibilities are inspired by Paul Newman, his 1969 Chevy c10 juxtaposed with a deep sense of refinement and durability.
HOW DID YOU GET STARTED?
After years of clothing and retail experience, I decided to fulfill a dream of owning a specialty retail shop and clothing brand.
WHAT IS THE INSPIRATION FOR THE BRAND NAME?
North is the guide, the point that sets the path. North is wild, open and rugged. It is the sharp coast and the dense woods. It is freedom for the restless and respite for the burning soul.
North is not a store, it is the home of our heroes, where the stories they created live. It honors the hard, the original, the authentic. It is the family that respects this tradition and strives to continue it: quality and authenticity, the things that have been and always will be the paramount.
It is the new and the old bound together. This is where that legacy lives, where the stories our grandfathers told can be answered with our own.
WHAT WAS THE BIGGEST HURDLE YOU HAD TO OVERCOME TO GET STARTED?
It took me eight years after the concept to actually open the doors. It was a HUGE deal for me to just believe in myself fully and commit to making it happen.
WHAT WAS THAT “JUST DO IT” MOMENT FOR YOU TO GET STARTED?
That came when I became a father. Once that happened, I had a lot of soul searching. I could be the dad who works for a big corporation …leaving early and coming home late … never really loving his career. OR I could chase a dream, live by example and be a very present father. The choice was clear to me and I couldn’t be happier.