Brighton Boerner is on a mission to update your underwear drawer. Skivvie NIX has made it easy for you to always have the right pair of panties handy.
No more embarrassing pair of underwear that somehow is always hiding at the bottom of the drawer. No more granny panties. Every month you’ll get two new pairs ready for you. Remove old undies. Replace with new. Repeat each month. 1, 3, 6, or 12 month plans available. Skip a month or Cancel any time.
HOW DID YOU GET STARTED?
Like most businesses, I started this business to solve a personal problem; My underwear drawer was slim pickin’s. The closer I investigated, the majority of my drawer consisted of undies that were ripping at the seams, undies older than I’d care to say, or just something NO ONE should ever see. It’s not that I didn’t have the money to buy new undies, it was the time and energy I wasn’t willing to put into going out to get them. The only time I was willing, was when I knew someone might be seeing them. Even then, I’d usually justify wearing one of my few decent pairs. Upon further investigation, I found out the majority of my friends faced the same problem.
Coincidentally, this problem realization came around the first time I saw the infamous Dollar Shave Club video. Subscription underwear was the perfect solution to this problem! Cute new undies delivered every month, with absolutely no time or effort. WIN!
WHAT IS THE INSPIRATION FOR THE BRAND NAME?
Puns! I love a good pun!
I started brainstorming the Skivvie NIX by jotting down every word and term used to describe underwear. I started creating new words, putting words together, etc. etc. I eventually came to Skivvies and Knickers and immediately thought “Stevie Nicks!” (Fleetwood Mac). I’m a huge music buff, so I thought I had a stroke of pure genius! haha
It originally started as Skivvie Knicks, but quickly transformed into ‘NIX’ when a friend pointed out my mission to encourage women to start throwing out all of their old undies. Duh! Thanks Derek!
WHAT WAS THE BIGGEST HURDLE YOU HAD TO OVERCOME TO GET STARTED?
I mean, there were countless hurdles to overcome, but the main thing to overcome was that voice in the back of my head saying, “you CAN’T.” You never know if you CAN do something unless you give it an honest try.
It’s amazing how much that negative little voice can hold us back from doing.
WHAT WAS THAT “JUST DO IT” MOMENT FOR YOU TO GET STARTED?
Well, I got fired from my previous job. I HATED that job, so I wasn’t sad or all that surprised. I was really just concerned about what the heck I was gonna do next. I cringed at the thought of putting together my resume or applying for another job I didn’t give two shits about in 3 months time.
Everyone would ask, “what do you want to do? If you could have any job, what would it be?” The only answer I could ever come up with was, “I want to be my own boss.” I guess you could say I don’t like authority. Haha! I said this for years, but had no idea how I would make this happen.
My idea for a women’s underwear subscription had come 2 months prior to getting fired. I was stoked when I thought I pioneered the idea of subscription underwear! Turns out, I did no such thing. When I found out there were others, I lost steam/interest. In retrospect, SO SILLY!
After 3 months of being unemployed, the subscription idea was still in the back of my head. Friends I had previously told the idea to kept suggestion I pursue it. They loved the idea!
It wasn’t until my friend Nilo (a business owner herself) asked, “do you think you can do this underwear subscription BETTER than the others that currently exist?” – Yes….. “Great! For the next 6 months, why don’t you give this idea your ALL. Make this your full time job. If you don’t enjoy it or it doesn’t work out, then you are in the same position you are in now.” It was at that moment that I said to myself, “She’s 100% right. JUST DO IT!” and so I did. 🙂
You Can Reach SKIVVIE NIX via:
You Can Reach SKIVVIE NIX via: