Clove & Ele jewelry design sensibilities are inspired by Los Angeles and London. Charlene & Vanessa artfully synthesize California’s effortless-chic attitude with London’s edgy big city appeal.
HOW DID YOU GET STARTED?
We started getting our own jewelry custom made because even though there are many brands out there that we love, we would always think of ways it could be made differently. When friends, family, and even strangers commented on how much they loved what we were wearing, we just thought why not make it available to everyone?
WHAT IS THE INSPIRATION FOR THE BRAND NAME?
One of the toughest part of starting the business was to decide on the name. Every time we would settle on one that we both liked, it would already be taken. So we got creative! Ele is short for elephant, which is one of our favorite animals as well as our first custom made designs. Clove is an abstract combination of Charlene and Vanessa and our sisterly love 🙂 There you have it, clove & ele!
We are also working towards aligning the brand with a good cause for endangered elephants. Stay tuned!
WHAT WAS THE BIGGEST HURDLE YOU HAD TO OVERCOME TO GET STARTED?
Both of us work in the corporate world and the biggest hurdle was finding the time outside of our full time jobs to work on this. We created every aspect of the branding ourselves, from the website design and photography, to packaging and visual displays. One of us has now left the accounting profession to dedicate more time to the jewelry business.
WHAT WAS THAT “JUST DO IT” MOMENT FOR YOU TO GET STARTED?
That moment came when Vanessa was thinking about moving from LA to London. We were inseparable all our lives and had never lived apart before, so it was a feeling of now or never. We wanted to start something meaningful together before life took us in separate directions. And so if we did live apart, we would always have this project that we shared, and that would keep us closer than ever.
You Can Reach Clove & Ele via: