Motherhood, Entrepreneurship, Diapers? No Problem! Natascha Snellman shares her ‘Hey Babe!’ startup story.
HEY BABE! jackets are custom 1 offs that combine curated pins and patches and play with the fascination of street wear, skateboarding, branding and childhood obsessions.
HEY BABE! is available at The Hammer Museum Gift Shop and Ten Over Six in Los Angeles.
She has a long list of celebrity clients like Adam Levine and Behati, Natalie Portman, Miraslova Duma, Cat Power, Selma Blair, Jaime king, Michael Fitzpatrick of Fitz and The Tantrums, Anderson Paak just to name a few 😉
HOW DID YOU GET STARTED?
Hey Babe! began as an idea my mom suggested while we were waiting for my son to be born. She was sewing patches on a jacket for Indio just like she had done for my brother in the 80s’ and she said I bet your friends in LA would like these for their babies. After a few months of being a stay at home mom I had the need to tap back into my creativity.
I began by ordering a few patches here and there and became sort of obsessed, my partner Lance is a skater and gave me a pile of Thrasher and Independent patches. My mom also sent patches in the mail and we began sourcing vintage and recycled jackets together. I posted a jacket on my personal instagram and the response was exciting! My friend Lizzie ordered one for her daughter…and that’s when Hey Babe! became an actuality.
WHAT IS THE INSPIRATION FOR THE BRAND NAME?
Hey Babe! was the title of my thesis from graduate school. I earned my MFA from Art Center in Pasadena and was obsessed with a cult movie from the 80s’ called Hey Babe! it’s about an orphan named Theresa in NYC (Yasmine Bleeth).
When I saw the movie as an adult I related to Theresa’s style and fixated on the movie during my last year in school …fast forward years later and the name made perfect sense to name it in ode to my past and Theresa’s character.
WHAT WAS THE BIGGEST HURDLE YOU HAD TO OVERCOME TO GET STARTED?
Being a new mom to an infant – I had the idea for Hey Babe!, but i was so sleep deprived and trying to adjust to motherhood that i put it off for a few months. Also finances, I don’t have a backer or a partner, so I would make a little money freelancing and then buy diapers for my son and a few patches and jackets here and there.
I’ve learned when you believe in an idea and love what you are doing you will make it happen (in between diaper changes…lol)!
WHAT WAS THAT “JUST DO IT” MOMENT FOR YOU TO GET STARTED?
Being encouraged and inspired by family, my friend Patricia (of Black i Boys) and wanting my son to know that I am not only his mom, but i’m also creative and a maker and a doer.