| About |
THE BRAND
Inspired by the spirit and sensibility of the Downtown LA Arts District, 34°N 118°W is casual and everyday, understated but playful around the edges. The collection is made up of simple silhouettes in beautiful fabrics with thoughtful details… A reflection of the unapologetic comfort we look for in our everyday style.
Honesty and transparency are at the heart of everything that we do, from sourcing materials to our pricing to our marketing choices. We believe in making high quality, beautiful things in a way that makes them accessible but never disposable.
THE NAME
Pronounced //Thirty-Four North. One-Eighteen West//
Comes from the coordinates to our hometown of Los Angeles, California.
Nickname: 34 North
THE MISSION
to share a casual aesthetic
to be everyday wear
to be understated yet playful
to be special but not exclusive
to be thoughtful, but not complicated
to be honest & made with care
to be local and connect to our community
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