amae

Cool Hunt .LA

Name

amae

Instagram

amae.co

Website

https://www.amae-co.com

Category

Apparel, Swim

Notes

Modern Artisan Marketplace

For ..

Kids

@amae.co

Mama. Designer ethical kids/women's wear // SF Bay // pr@amae-co.com (for Collabs) and hello@amae-co.com (for CS). Shop:

43955 Followers

Smile


These pants in caramel (shown) and black are available online today and there are some sizing notes on stories today, but all measurements will also be available online for them. And our cropped length is currently on sale.
link


The final pre-sale of children’s holiday coat-dresses will go up at 10am (pacific time) today! I will leave them up until they are sold out. The turn around time is 2-3 weeks on them with the hopes that every last dress will be shipped by November 15. Let me know if you have any questions.
link


The 3 of us called in sick today! We got to take a very quick trip to AZ this weekend to surprise my aunt for her birthday and see our entire family. I think one of the greatest gifts of my life has been having a close knit extended family. But too much fun, and too little sleep left our girl feeling rotten. So, a bed ridden day it is. Check our stories today as I add updates on kids holiday dresses. We will do one more pre-order this year. I am sorting that out as I work next to her...meanwhile Drew is running circles around us, feeling on his A game.
link


Where we are at and what is in the pipeline? You know when you deep clean, how things get worse (messier) before the get better. That is where we are. About two months ago we started a deep clean of the business, sorting out processes, looking at projections and growth, legitimizing steps to get there, deconstructing current practices so we could implement Better ones...all that stuff that I really suck at. The bad news is, we are in the VERY messy stage of it. I am hardly hanging on (insert the hives episode from hell I have going on). The good news is this is all positive and good steps towards a growing business. The other good news is that next week we have several new pieces releasing, including these pants and another release of the kids holiday dresses. Cheers to the messy. Because life can’t always be pretty little squares. 🥂
link


Just a reminder to go have some fun today. Create something, play something that used to bring you joy, surf, skate, dance, sing in your car or at a Karaoke bar...just pick something. Life is too short to not squeeze in some fun. // 📸: @chrissyjpowers in our perfect white tee.
link


Our tank tops and denim trousers (in 3 colors each) are now 40% off online and in store! We are making room for our winter version and have a limited number of these left. Easy to wear right into fall with a long duster and some booties // no code needed.
link


Out of office: and out of service, at least when we are at campground and not at a winery. But with 10 kids amongst us, chances favor the winery time 🤷🏼‍♀️. See you on Monday. May your weekend be filled with as much adventure(?) as ours.
link


She came out of modeling retirement for the return of the holiday dress. She also raised her rates 🤔. And of course, the pictures are sub- par because we have no morning light in our house. But what we do have is 2 COLOR WAYS OF OUR HOLIDAY DRESSES GOING FOR PRE-SALE AT 1:30 PACIFIC TIME TODAY. This is our more neutral clay/with black grid. It is a brushed cotton. Then we have a more traditional Christmas plaid in linen. Check our stories for both styles.
link


Today is a true race against the clock to squeeze all meetings in and make it back into town for school pick up. We are back to being a primarily one car family (which we were for years before my husbands accident) and we love it, but it means I can’t get bailed out of kid pick up anymore because he bike commutes. Ready, set, go. // also, if you are interested in or kids holiday dresses stay up to date on our stories over the next couple days so you don’t miss them. And the tie blouse I am wearing is in. Just needs photographs and then I can get up on site.
link


Do you ever wonder what @thealongside collective is really like? It is 7am FT calls in dirty gym clothes because it is the only 40 minutes all week that we can align. It is when all in one breath the words “small business Saturday and did you remember your undies today” are uttered. And, the other end of the phone line doesn’t even bat an eyelash because we know so well the juggle of motherhood and business, and how they are constantly overlapping. It is feeling supported through the tough moments and having people to celebrate the successes with. It is women supporting women and when you enter the store we can only hope you feel that excitement. Or feel it from afar on here.
link


Sizing guide: @lexbuff is wearing an extra small in both the wrap skirt and the perfect tee (sleeves unrolled). She is 5’6 and weighs around 120. Feel free to ask her any fit questions here, but I also left a question box up on stories to ask for questions about any style or general brand fit, and will answer those tomorrow morning. Remember those are private, so if you give me your height and weight stats, they aren’t getting blasted to 40,000 of your closest friends 😉.
link


The Weekend is coming to a close. Hope it was filled with lots of family/friend time and some good rest // we have a couple hoodies left online and in store @smile_laina
link