amae

Cool Hunt .LA

Name

amae

Instagram

amae.co

Website

https://www.amae-co.com

Category

Apparel, Swim

Notes

Modern Artisan Marketplace

For ..

Kids

@amae.co

Designer of ethical women's clothes// SF Bay // pr@amae-co.com (for Collabs) and hello@amae-co.com (for CS). Shop:

43299 Followers

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Somehow, someway, I pulled it off. Waiting for 2 last samples and second sizes in all styles to toss into my suitcase tomorrow night, but In 6 days I designed, sourced, had patterns made, sampled (and in some cases resampled) our complete spring line. And it has a bit of a surprising feel to it with hints of red. Did I just veer out of my neutral lane? I think I did.
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Good morning! I really need a last minute photographer in Prescott, AZ to shoot a very simple, quick lifestyle shoot for 1-2 hours on either Friday, January 25 or Saturday the 26th. I can be flexible. Are you a photographer? Do you have a recommendation or lead to one one in the area? This is for part of a series I am working on that is a bit personal and a bit business. So it will have good exposure on social media. // also in the middle of the launch of our new stuff (thanks for all the love and support through purchases!), I am playing the massive cram game of design, pattern and sample an entire line in 6 days 🤞🏼🤞🏼. This romper is turning out to be a favorite so far (it will have a tie at waist but we forgot it at the sample makers).
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We updated our inventory! All new wide leg trousers are in (6 new colors!), blouse dresses in black, and restock of perfect tees and tee dresses in all colors. It is a good Monday folks. Did I mention we also did a major update to our SALE section. Most things are 40-50% off in there.
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White tee with cream trousers. Never gets old in my book. Check out stories where I show a little hack on how to wear our perfect tees in a slightly different way.
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Talking about goals this morning on stories. And professionally my goal is to optimize my email inbox. And by optimize, I do mainly mean make it so emails don’t get buried, stuff automated to the right folders, etc. Help me out: are their people or companies you can hire to set this up for you? Or is this all basic tech knowledge I should have walked out of college knowing how to do? You can tell me the truth...especially if the truth includes a reference to a magical tech fairy.
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Happy birthday to the tall guy in pink, who also happens to be my big brother, first friend, number one teaser, and an incredible husband and father to his family. We don’t live close and hardly see each other but he is a good guy to have on your team in life. One of those people that will do just about anything for just about anyone. Happy Birthday @blsully09. // I think we have some very limited numbers of kimono rompers (same style as this black one) left in stock until later in spring. // and since he so rarely shows his face on here, the guy to my right is my husband 😉.
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My parents are dropping by today to take me to lunch. And when I say dropping by, I should clarify that they live 500 miles away. This definitely qualifies me as being a very spoiled adult daughter. There is also a very high probability that my mom and I will be wearing the same outfit of jeans and the perfect tee in black. Because the Apple never falls far from the tree and because I gifted her one for Christmas (how is that for being original. Sorry mom🤷🏼‍♀️). We have a couple of the tees left in stock while we wait on another production run of them.
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My favorite way to wear our Tee dress (currently in stock online). Swipe to see how I went from work this morning to afternoon with kid activities. Truth be told, I am usually pretty uncomfortable in dresses. They just aren’t my thing - anyone else?!? But layering it, and adding sneakers makes it feel a bit more my everyday style. // favorite sweatshirt is @tosanknowsbest // also a little hint, when you layer it under a sweater or sweatshirt, un roll the sleeves first so you don’t get a bulky arm.
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Happy New Year! Back to work over here (at least part time until kids return to school next week). I previewed a lot of the new color of pants that will be coming end of next week in my stories. We also got a good size run of the blouse dress in Black, which will go up at the same time.
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Take the kimono romper from work to weekend. @smile_laina styled it effortlessly with black boots for a day of work. And (swipe left...or is it right🤷🏼‍♀️) to see how @ritual_radiance paired it with sneakers for a great weekend/casual look. We have limited rompers left in black, cream, Golden and maybe one in rust, and no more will be in production until spring.
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Styled our Rust color Perfect Tee Dress {101} in several different ways in Stories today. As always, the hope is that AMAE pieces are versatile and can be an investment piece that you can wear over and over for different events.
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Our mock neck layering (or unlayering) cropped turtle neck is busy traveling the world with @andreagillm Such a good travel piece to layer or un-layer as needed, and she styled it perfect and simple with some high waisted denim. Also Budapest happens to be one of my favorite cities every visited.
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