amae

Cool Hunt .LA

Name

amae

Instagram

amae.co

Website

https://www.amae-co.com

Category

Apparel, Swim

Notes

Modern Artisan Marketplace

For ..

Kids

@amae.co

Mama. Designer ethical kids/women's wear // SF Bay // pr@amae-co.com (for Collabs) and hello@amae-co.com (for CS). Shop:

45158 Followers

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I have been stressing all day about the list of things that need to get done for work before I take a long weekend off. Then, it dawned on me. I am the boss around here. And the boss says to throw an away message on the email, close up shop, pack some bags that don’t include a laptop and take 4 days off for goodness sake. In a world of fast fashion, instant communication, and 2-day prime, it is hard to run a ‘slow’ business without upsetting customers. But when you shop here, you can guarantee we put 100% effort into our company all day, and at the end of the day, we are learning to put a 100% effort into our family time. And this trip is relished family time for me. So I am going to be there 100%. ✌🏻. See you Tuesday with shirts, kimonos and some limited rompers.
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Talking a little in stories about these shorts coming for spring. Also, planning my spring wardrobe around this duster that we will be getting up on the site this weekend or beginning of next week.
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Things I am thinking about on Valentine’s Day that have nothing to do with Valentine’s Day: I have black rompers, and green ones, and shirts, and kids shirts, and kimonos and .... you get the point. Now all I need is time to QC them and get them on the website. Where do I find that? We are holding onto a lot of our inventory for a big project that we will be letting you in on soon. // we are a two man show around here (husband and wife) and then we have 6 contract workers and 2 manufactures, but really it is just us. My life often seems perfect in these little squares. Just a reminder, that it is far from perfect. But on that note, I AM lucky. So, so lucky to have what I have, and I wish I didn’t loose perspective of that so easily when stressed. There is a lot of room for improvement in that area of my life. // while we are talking about weaknesses, let’s mention that I suck at communication. Just being transparent here. I haven’t even returned my own mother’s text this week (‘she wants a white shirt, size medium. She will pay full price, just wandering if being mom gives her dibs’ —isn’t she funny)...so yes mom, white shirt is all yours and you can have it for the price of watching my kids for 2 weeks while I am finding my sanity on vacation. But seriously, if I miss your email or DM...just hit me up again.
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I put the kids to bed and went right back to work tonight. I have 3 big projects, going 3 different directions, that all need finalization and approvals by tomorrow. #thatsnotdecaf 😳.
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The most asked questions in DM have nothing to do with this white shirt that may restock today or tomorrow, but instead....where do I get my hair done. Answer: @staceymillerstemsalon // Stem Salon in Walnut Creek. You also ask for hair tutorials, but you are going to have to find a beauty blogger to help you out there. 😳.
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Worried about how to wear the lower arm hole on some of our new pieces (coming soon...ish🤷🏼‍♀️). A simple tank works well. We keep the shoulder straps wide enough to cover all straps.
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Somedays the boss lets me work from home 😉
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Tossed a little pole up about this piece on stories for all of you that need entertainment while you pretend to watch the super bowl. #notevenpretendingoverhere
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Knee deep in spring neutrals that are getting loaded off to our manufacture. // also excuse the slippers on the miniature feet. It is a work from home day. Anyone else have tiny feet for their body. I wear a 6-6.5 and am 5’7. 😳
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New coat dresses are up on the website.
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They are up on the website at last. That is the minimalist rompers in navy....and the kids coat dresses. Also, I changed around my selfie set up, mostly because the mess in my studio is unbearable to look at but also, I think this lighting is better. Those are some deep and important thoughts going into the weekend. Also, these are limited. Shoot— everything is limited until our larger runs come in from our larger production sites.
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Coordinating without matching 👌🏼. Thinking about Easter outfits. Is that even legal in January? I mean we still have Valentine’s Day, St. Patrick’s, a couple presidents birthdays, nation pie eating day. Girls floral dresses are live on Website now. Swipe to see a couple Images on model.
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