Cool Hunt .LA
bead & reel an ethical boutique: style that is thoughtful to people.. animals.. & the world // los angeles + online http://www.beadandreel.com
Sica Schmitz founded Bead & Reel based on her own tireless search for ethical fashion. Even as a Hollywood Costume Designer she had a hard time finding beautiful clothing that met with her vegan and humanitarian values, so she decided to create the store she wanted to shop at by bringing together like-minded brands for easy ethical one-stop shopping.
Along with being a frequent speaker, writer, and sustainable stylist, she is also the Fashion Editor for Vilda Magazine, team member of EcoSessions LA, and board member for Fair Trade LA. She is passionate voice on intersectional feminism and a compassionate leader in helping women create more loving stories about themselves through their closets.
She lives in Los Angeles and loves cats, vegan donuts, and Ndotto, her orphan elephant at the David Sheldrick Wildlife Trust in Kenya.