berukids

Cool Hunt .LA

Name

berukids

Instagram

berukids

Website

https://www.berukids.com/

Category

Apparel, STORE, Tees

For ..

Kids

About

About

MADE RIGHT IN LA

As a brand we were born and bred in Los Angeles. We manufacture in L.A. and this is definitely where we plan to stay. LA is who we are, but staying in our backyard also allows us to have an acutely close connection to our supply chain. We source almost 100% of our fabrics in Los Angeles, both deadstock and now organics which are being introduced in 2017. By producing RIGHT in LA, we know exactly who is making our garments and where. With the visible poverty in the garment district in LA, we are proud to support our local economy and provide jobs to local workers, all of which are paid a living wage. We choose to pay higher wages and prices, but we know for a fact that we are an ethically made brand, we don’t just say it. We’re all about creating beautiful garments, but not at the expense of other people or our environment.

SUSTAINABILITY

We don’t need to sacrifice style for ethics and sustainability. We’re proof that you can have all three. It’s shocking that fashion is the 2nd largest polluting industry after the oil industry – gross. To combat the over consumption and enormous waste creation present in fashion, we use deadstock fabrics. Deadstock is surplus fabric that has been unused that was originally purchased by other fashion brands. Those brands no longer wanted the fabric because they either purchased too much of it or no longer have a use for it. Sometimes we find a roll with a lot of fabric and sometimes we fall in love with a fabric that only allows us to produce a smaller run of garments in that specific color or print. For that reason, when you see something you love, when we sell out, it’s probably not coming back. By “rescuing” deadstock we prevent fabric from ending up in a landfill. In the US alone, 11 million tons of fabric ends up in landfills each year. By remaining green and using deadstock, we’re giving this fabric a second chance at life and reducing waste production which ultimately helps to keep our earth beautiful for future generations. As we grow, our goal is to push even harder to become as sustainable as possible.

ORGANICS

As Beru Kids has grown, so has our mission towards sustainability and ethics. Beginning with our Spring 2017 collection, organics are now part of our story. Sourced entirely in Los Angeles, our organic materials are grown in compliance with organic agricultural standards, meaning grown without the use of chemical fertilizers and pesticides. This is not only better for the environment as conventional cotton production has led to a great deal of pollution, but these materials tend to be softer to the hand and cause fewer allergies and respiratory problems for the consumer. Even though our organic cotton isn’t grown in the LA area, we love that by purchasing organic materials you are helping to improve the quality of the land where the cotton is grown, preventing water contamination, and ensuring a healthy life for the farmers and their families.

@berukids

An ethical children's clothing brand #madeRIGHTinLA 🌎 Shop us @nordstrom 🙌🏻

10294 Followers

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Throwing it back to spotting Penelope Disick rocking our Fiona Velvet Slip Dress @nobumalibu ⚡️⚡️⚡️ Only a few left 😘 #BERUCREW
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Mila bringing all the sass on Wednesday // Aria Dress in Desert Floral layered with the Arielle Top #BERUCREW #madeRIGHTinLA
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Have you shopped our 40% off sale? EVERYTHING is on sale through Monday! Check our stories for our discount code ⚡️⚡️⚡️ #BERUCREW #madeRIGHTinLA
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Shop Fair’s cute pink number (Fiona Dress) during our Thanksgiving Sale!!! 40% off of EVERYTHING. It doesn’t get much better than this ⚡️⚡️⚡️#BERUCREW #MadeRIGHTinLA
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So you’re telling me it’s only TUESDAY? Maylie bringing the sass in the Callie Cold Shoulder Top 💕 #BERUCREW
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On Wednesday’s we wear PINK @kingsleybelle 💕 Snag your Fiona Dress in Rosewood before they’re all gone! Only a handful left AND it’s on sale 🙌🏻 #BERUCREW
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This cozy Fall top is up on the site! Shop the Callie Cold Shoulder Top 😍 📷: @mostlymaylie #BERUCREW #MADERIGHTINLA
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we made it 10K 🙌🏻 As pre-holiday celebration, we’ve discounted our remaining #reworkedbyBERU vintage @levis denim jackets ⚡️⚡️⚡️ #BERUCREW #madeRIGHTinLA
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Do you love it or do you love it? The Greer Faux Fur Jacket is now available on our site! 💕#MadeRIGHTinLA
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We’ve been in nyc the past two weeks. It started out feeling like summer but today it was decided that fall was finally here! Layer up! This cutie is wearing one of or #reworkedbyBERU denim jackets #BERUCREW
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Living my best life. Nap time, stroller rides, and a personal mommy chef — sounds pretty good to us 👍🏻⚡️🙌🏻 #BERUKIDS #BERUCREW #MadeRIGHTinLA
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May possibly be the coolest brother / sister duo out there ⚡️⚡️@kingandkaui Snag that Fiona Dress in Rosewood Velvet from our site or request it in your next @thedopple box! ✨✨ #BERUCREW
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