The first designer & USA manufacturer of braided extension cords & power accessories.
Most extension cords and electrical wires are inconvenient, unsafe and unattractive.
I started Conway Electric in December, 2012 when I worked for a technology company. In my spare time I designed and built furniture. The a-ha moment came when I was building a floor lamp. After casting the welded steel section into a concrete base and adding the electrical wiring, I needed an extension cord to plug it in and figured attractive extension cords had to exist somewhere.
I went to every hardware store in Boulder, and looked online but couldn’t find anything remotely attractive. In those stores I found the same cheap, ugly, dysfunctional cords we’ve been using for years.
I knew something better could be made and that’s when I created the first prototype Extō. I used a braided cloth cord because I was in love with the feel of cotton and the mixture of colors that could be applied to a cord. I put together a metal enclosure with a powder coated finish because powder coating is less toxic than paint and metal enclosures don’t burn so they’re safer to use. You’ll find cork in some products and plastic-free packaging because I’m inspired by nature and wanted our packaging to be recyclable or biodegradable.
Technically speaking, I’m proud that we’re the first company to make cloth covered wire achieving certification listing in the United States and other countries.
We’re also the first company in the world to use braided cloth cords for a multi-outlet extension cord.
Why did I devote my life to building a better extension cord?
I helped launch over 150 new products, helped companies like Nike optimize their American manufacturing processes, and helped grow small ideas into big ideas. 97% of electrical accessory jobs were lost overseas, and the extension cord products on the market are dangerous and hideous. Starting Conway Electric was my vision to create a safer, more functional, more attractive extension cord. Quite simply, it’s something I believe in with my heart and soul.
Our products are made as much as possible in our factory here in the United States. We believe the best way to have the greatest impact, and to achieve the highest quality, is to keep the work here. This is why we filed many patents on our ideas and derivatives- to protect our business so we can continue growing and hiring more American workers.
Every time you buy one of our products you contribute to nearly 20 American companies and employment of more than 7 direct jobs that pay living wages. We want success to be a shared experience.