doubleeleven

Cool Hunt .LA

Name

doubleeleven

Instagram

doubleeleven

Website

https://doubleeleven.co

Category

Denim, Apparel, Leather, Shoes, Accessories

@doubleeleven

Premium, affordable, responsible.

2785 Followers

Smile


Ginger lemonade @gjelinatakeaway is the best
link


Worn in Charcoal @candianidenim
link


Keep wanting to make these chambray shirts but still trying to find a vendor to make them at a good price. Often making a shirt in the US can be more expensive than jeans, chinos even jackets. We’ll get there though. In the meantime a reminder of what it would look like with this sample! #chambray #denimshirt
link


Cold water washing is the gentlest choice for your clothes, extending their life. There’s less garment wear with cold water washing as well as fewer wrinkles (meaning less ironing) and less shrinkage. All of these factors extend the life of your garments, meaning you don’t have to go clothes shopping as often, saving yourself some dollars. Then if you air dry them your saving energy (and even more money) there too. Cold is gold, air is free and now you’ve got more cash to donate to the @nrdc_org #washcold #airdry
link


2 year old Kaihara denim 11oz 3x1 #oldisgold
link


These are some original government documents from the 1940’s when the original DOUBLE ELEVEN and CC41 clothing rationing schemes were implemented during the Second World War in England. Even the Royal’s had to abide by the strict government practice (you can see the Royal seal on 2 of the documents). The schemes were not regarded as bleak compromise, in fact, they were heralded for their sensible design, high quality craftsmanship and affordable prices. It was an example of living within our means, eschewing excess and maintaining high quality under the harshest of circumstances. This was our inspiration for the DOUBLE ELEVEN of today. #livewithinyourmeans
link


Kuroki 9oz Khaki Twill with White Selvedge. Very limited run of chino’s made in this amazing cloth. #kuroki #selvedge #madeinjapan #reclaimed
link


The tubes we ship product to you with can be used for lots of different things. Designed to be upcycled. #upcycle #repurpose #rethink #wastenotwantnot
link


Kuroki 9oz Selvedge Chino 📷 @caleb_thal #kuroki #madeinjapan #madeinusa
link


Back in the 1800s, cowboys used to wear their watches on chains and kept them in their waistcosts. So to keep them from getting broken, Levis introduced this small pocket where they could keep their watch. We line ours with pocketing just in case you are old school and still carry a pocket watch, it helps protect the face from getting scratched! #coinpocket #watchpocket #fivepocketjean
link


Q&A on the Journal Blog with our beautiful friend and multi-talented Shiva Rose, founder of @shivarosebeauty and @localrose Tons of amazing products for health and beauty on both of her stores, lots to learn and check out. Link in bio. #shivarose #localrose #greenbeauty #nontoxic #cleanbeauty #skincare
link


New styles of jeans and tees up on the store. Like this 100% Organic Cotton off white striped Crew. Perfect for warmer days that are just around the corner! #stripes #organiccotton #stripedtee
link

About

About

MISSION & METHOD

DOUBLE ELEVEN believes there’s a better way to create clothes – one that balances style, responsibility and price.

Inspired by the populist World War II British manufacturing utility schemes, DOUBLE ELEVEN revises the rules of modern apparel, placing premium, conscientiously created clothes within reach.

DOUBLE ELEVEN makes limited runs of clothes using 100% locally reclaimed Japanese, Italian and American fabrics. Each item is designed, cut, sewn and finished within a 15-mile radius in Los Angeles, ensuring the smallest possible carbon footprint, demonstrating that utility can be both smart and stylish.

A HISTORICAL PARALLEL

It all started in a factory, with a mountain of discarded fabric remnants, and a realization there must be a better way to create premium jeans without creating so much waste and wasting so much energy. DOUBLE ELEVEN founder Nathan Bogle knew it meant stripping down the entire process of creating jeans – from sourcing, manufacturing, distribution, even to communication and packaging. Bogle turned to the past to envision an alternative to the sizable footprint made by the journey of a single pair of jeans.

It was two years into WWII when Britain found itself in the midst of a dire rationing crisis. Inflation was rampant, and certain raw materials such as wool, cotton, and leather could no longer be imported. Originating from the need for efficiency and to contain sky rocketing clothing prices, the CC41 Utility Clothing Scheme was created. This national movement eliminated excess in all its forms and the ‘CC41’ insignia began appearing on clothing to indicate that an item met the government’s strict austerity regulations. This insignia became recognized as a guarantee of sensible design, high quality materials and workmanship at an affordable price.

After the war ended in 1945, but whilst rationing was still in effect, some clothing was permitted to be made under the ‘luxury utility’ label DOUBLE ELEVEN. Garments bearing this label were made from better grade fabrics, had more elaborate construction and trims, and were subject to purchase tax.

RESULT

Influenced by this historical eschewing of excess whilst still maintaining quality, Nathan Bogle was inspired to create a contemporary version of these schemes that addressed our immediate need to reduce our environmental impact when producing clothing, without any compromises to high quality and durability whatsoever. By only utilizing local deadstock textiles, manufacturing everything within the region it is distributed, distilling packaging and the supply chain, DOUBLE ELEVEN is able to eliminate a vast majority of the traditional carbon footprint normally associated with the making of clothing and still offer a great pair of jeans that are affordable and premium, with the belief that in the right set of hands sustainability and simplicity make the perfect pair

@doubleeleven

Premium, affordable, responsible.

2785 Followers

Smile


Ginger lemonade @gjelinatakeaway is the best
link


Worn in Charcoal @candianidenim
link


Keep wanting to make these chambray shirts but still trying to find a vendor to make them at a good price. Often making a shirt in the US can be more expensive than jeans, chinos even jackets. We’ll get there though. In the meantime a reminder of what it would look like with this sample! #chambray #denimshirt
link


Cold water washing is the gentlest choice for your clothes, extending their life. There’s less garment wear with cold water washing as well as fewer wrinkles (meaning less ironing) and less shrinkage. All of these factors extend the life of your garments, meaning you don’t have to go clothes shopping as often, saving yourself some dollars. Then if you air dry them your saving energy (and even more money) there too. Cold is gold, air is free and now you’ve got more cash to donate to the @nrdc_org #washcold #airdry
link


2 year old Kaihara denim 11oz 3x1 #oldisgold
link


These are some original government documents from the 1940’s when the original DOUBLE ELEVEN and CC41 clothing rationing schemes were implemented during the Second World War in England. Even the Royal’s had to abide by the strict government practice (you can see the Royal seal on 2 of the documents). The schemes were not regarded as bleak compromise, in fact, they were heralded for their sensible design, high quality craftsmanship and affordable prices. It was an example of living within our means, eschewing excess and maintaining high quality under the harshest of circumstances. This was our inspiration for the DOUBLE ELEVEN of today. #livewithinyourmeans
link


Kuroki 9oz Khaki Twill with White Selvedge. Very limited run of chino’s made in this amazing cloth. #kuroki #selvedge #madeinjapan #reclaimed
link


The tubes we ship product to you with can be used for lots of different things. Designed to be upcycled. #upcycle #repurpose #rethink #wastenotwantnot
link


Kuroki 9oz Selvedge Chino 📷 @caleb_thal #kuroki #madeinjapan #madeinusa
link


Back in the 1800s, cowboys used to wear their watches on chains and kept them in their waistcosts. So to keep them from getting broken, Levis introduced this small pocket where they could keep their watch. We line ours with pocketing just in case you are old school and still carry a pocket watch, it helps protect the face from getting scratched! #coinpocket #watchpocket #fivepocketjean
link


Q&A on the Journal Blog with our beautiful friend and multi-talented Shiva Rose, founder of @shivarosebeauty and @localrose Tons of amazing products for health and beauty on both of her stores, lots to learn and check out. Link in bio. #shivarose #localrose #greenbeauty #nontoxic #cleanbeauty #skincare
link


New styles of jeans and tees up on the store. Like this 100% Organic Cotton off white striped Crew. Perfect for warmer days that are just around the corner! #stripes #organiccotton #stripedtee
link