Cool Hunt .LA








Apparel, Loungewear




I’m Elle, an eco-fashion designer and former marine mammal specialist. ELLERALI is the expression of these two passions.

I’m a diver, a hiker, and a beachcomber for clean-ups. I started sewing in 2012, and I have been designing and handcrafting clothes since. My favorite pieces to create are made of repurposed fabrics – I love the challenge and creativity, but most of all I love that I’m not adding to the human imprint on planet Earth.

Welcome to ELLERALI, and I hope you can join me in my vision for today’s fashion industry and environment.


My background is in marine biology, marine mammal care, and education. I was in love with the ocean – especially the beautiful world and creatures living within it. While living my dream on the Big Island of Hawaii, I learned more about the detrimental effects of humanity to our waters. This experience made me focused on green living.

In 2014, I returned to California, back to my family, because my mom had gotten sick. It was hard to leave behind that life, but it made me discover another passion in me. Sewing started as a way to rebuild my relationship with my mom, a former seamstress. This brand is a tribute to my mother. Even a year later after she’s passed, I know we are doing this together.


Did you know that the fashion industry is the second leading polluter in the world, only edging out oil? The U.S. generates an average of 25 billion lbs. of textile per year – and that’s nearly 80 lbs. for each American. Every so often, a huge fast fashion brand is embroiled in child labor and unfair wage scandals in the factories abroad. These facts are crazy, and it’s about time that we make a change!

I believe in both the future of fashion and the preservation of the environment. I think you can love both at the same time, without sacrificing the other.

From my own mother, to Mother Nature, I’ve found a purpose. I founded ELLERALI as my passion project and business vehicle to make an impact on my advocacies.


ELLERALI is a lifestyle eco-fashion brand focused on multifunctional streetwear chic clothing. We create cool and creative options for the conscious consumer.

ELLERALI is focused on environmental sustainability by designing clothes on a zero-waste principle: with no scrap left behind. Each garment is made out of salvaged and repurposed material. Each design is intended to be worn in number of ways, saving more space in your closet and saving the environment.

ELLERALI is made for the eco-focused yet fashion-forward women of today. Each garment is designed for versatility and functionality – while still keeping the look classy and comfortable. Each design is made for women of all shapes, sizes, and personalities who want to make a fashion statement and support the minimal-waste lifestyle.

By supporting ELLERALI, you are making a positive impact and become a champion for:

Environmental responsibility
Small business growth
Women entrepreneurs
US-made products
Handcrafting communities


▫️Upcycled Multifunctional Wear ▫️Next Event: TBD ▫️DM to collab/inquire ▫️In Store: The Rogue Collective DTLA Arts District



It rained so much last night that I took the chance to go hiking at #blackstarcanyon hoping to spot some falls. It was dry 😔 but I took the chance to be outside, enjoy nature and pick up some trash along the way. 👍🏽🍃 __ What hikes have you been doing lately?

We all started from a women’s body. Don’t forget where you came from. #internationalwomensday

Super honored to be featured by @coolhunt.la along with other boss babes paving the way in fashion. Thank you guys for your continuous support 😘🙌🏽

Fact: As entrepreneurs, we cannot let our perception of others dictate the decisions we make and how we navigate forward. __ I read an email from @factory45co this morning and it completely aligned with what's been going on lately. "Do my ideas even matter?" "Am I making the world a better place?" Can I do this?! And through these questions, we self sabbatoge ourselves to not taking that help or that offer because "I am not ready, or I'm not good enough just yet." I know this is something I'm working on but I need to remember that people want to help. They are offering or reaching out to you because THEY BELIEVE in you. When in self doubt, be your best friend first. Because I know what my best friend would say, "you are fucking fabulous." 💁🏽‍♀️ __ What would your best friend tell you if got offered something amazing?

Good morning ⛄️❄️✌🏽️

I never know where this journey will take me. ELLERALI I love you but sometimes I just need to escape. I do this because it brings me back to basics. Why I create, why I care so much about making a difference in the fashion industry, my truths and what I promised myself I wouldn't give in to while growing ELLERALI. We lose ourselves with the idea of bigger is better, making more money because that's the power of man. But that isn't the power of God. God wants us to trust his plan and serve. As I sat here today, thankful for it finally snowing, I remembered that everything we have on this Earth isn't ours. That when we leave, everything stays. But what we take with us, is our spirit. And atleast my soul is so freakin happy right now. No matter how crazy life is.. Go outside. Breathe, and make your soul happy. ELLERALI I'll see you in the morning 😘

It's MFS season! 🙌🏽 I've been waiting for snow all winter ⛄️❄️

To fill your life with everything that makes you happy. Move towards that. __ Journal writing is so powerful. I'm an overthinker, and writing was so hard for me to do but I forced myself to do it daily, without judgement and just flow. __ Today I was about to write when I opened my journal to this page. Thank you to my true soul and God for constantly showing me I know myself, and I know what I'm doing. #iseeyou __ Do you journal write? And how has it impacted your life? __ Have a beautiful Monday!

Photographer babes in The Everyday Dress 😍

Rocking the ELLERALI crop top. Reversible and made from tshirt scraps. What do you think?

"Wait so what do you do?" I make Fly fits from your exboys shirts. It makes me happy to reduce textile waste and you don't have to see them anymore. 😏 Oh BTW, it's reversible and has deep pockets 😉 __ Please excuse my under construction studio 🙃

Patchwork view. __ I've recreated The Mini Everyday Dress. On top of all its functionalities, you can flip it inside out too! I love making things work in different ways 😍 coming soon! Check out my stories to see it!