ellerali

Cool Hunt .LA

Name

ellerali

Instagram

ellerali

Website

http://www.ellerali.com/

Category

Apparel, Loungewear

About

About

ABOUT ME

I’m Elle, an eco-fashion designer and former marine mammal specialist. ELLERALI is the expression of these two passions.

I’m a diver, a hiker, and a beachcomber for clean-ups. I started sewing in 2012, and I have been designing and handcrafting clothes since. My favorite pieces to create are made of repurposed fabrics – I love the challenge and creativity, but most of all I love that I’m not adding to the human imprint on planet Earth.

Welcome to ELLERALI, and I hope you can join me in my vision for today’s fashion industry and environment.

MY STORY

My background is in marine biology, marine mammal care, and education. I was in love with the ocean – especially the beautiful world and creatures living within it. While living my dream on the Big Island of Hawaii, I learned more about the detrimental effects of humanity to our waters. This experience made me focused on green living.

In 2014, I returned to California, back to my family, because my mom had gotten sick. It was hard to leave behind that life, but it made me discover another passion in me. Sewing started as a way to rebuild my relationship with my mom, a former seamstress. This brand is a tribute to my mother. Even a year later after she’s passed, I know we are doing this together.

MY PASSION

Did you know that the fashion industry is the second leading polluter in the world, only edging out oil? The U.S. generates an average of 25 billion lbs. of textile per year – and that’s nearly 80 lbs. for each American. Every so often, a huge fast fashion brand is embroiled in child labor and unfair wage scandals in the factories abroad. These facts are crazy, and it’s about time that we make a change!

I believe in both the future of fashion and the preservation of the environment. I think you can love both at the same time, without sacrificing the other.

From my own mother, to Mother Nature, I’ve found a purpose. I founded ELLERALI as my passion project and business vehicle to make an impact on my advocacies.

MY VISION

ELLERALI is a lifestyle eco-fashion brand focused on multifunctional streetwear chic clothing. We create cool and creative options for the conscious consumer.

ELLERALI is focused on environmental sustainability by designing clothes on a zero-waste principle: with no scrap left behind. Each garment is made out of salvaged and repurposed material. Each design is intended to be worn in number of ways, saving more space in your closet and saving the environment.

ELLERALI is made for the eco-focused yet fashion-forward women of today. Each garment is designed for versatility and functionality – while still keeping the look classy and comfortable. Each design is made for women of all shapes, sizes, and personalities who want to make a fashion statement and support the minimal-waste lifestyle.

By supporting ELLERALI, you are making a positive impact and become a champion for:

Environmental responsibility
Small business growth
Women entrepreneurs
US-made products
Handcrafting communities

@ellerali

▫️Upcycled Multifunctional Wear ▫️In Store: The Rogue Collective DTLA Arts District

6515 Followers

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Update: SOLD OUT 🙏🏾🙌🏽 __ My current #ootd __ The Chic side of ELLERALI. When versatility and comfort can also be sexy and eco friendly. __ Swipe to see the different ways you can wear it by just flipping sides. 😏 __ Recreated out of salvaged fabric. Handmade in LA by Elle.
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Heeyyoooo 🙌🏽 I've added new items on my stories of what I have available via DM. I was going to post them all on the website later but I'll be out for a few days so if you want it, DM me and I'll send it out today! __ Thanks for all your support! 😘😘
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Update: SOLD __ If you're watching, I'm still making 😉 _ DM me if you are interested! The best way to cop these are in my stories as i'm making them! _ One of a kind. Upcycled. Handmade. Eco Friendly. And all that good stuff 😏
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Addicted to this color palette 😍 __ Thank you to everyone who continues to watch my stories as I am making these items. I enjoy sharing the process with you all and obsessed with how it finishes. These shirts have become my favorite thing, and it shows you must like them too as the past two I have made have sold as soon as I finished 🙌🏽😊 __ Comment below what color combo you are interested in! I'll be making more tonight! __ Recreated out of upcycled t-shirts. Handmade in LA by Elle. Fresh. Dope. Pockets. Sold. 👌🏽
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👀👀 okkkk I see you @kehlani rocking #ellerali. Can't wait to hear this mix tape! 🙌🏽🙏🏼😍 __ #kehlani wearing Bitch Ass Fly. Recreated out of upcycled shirts. Comfortable AF. Fly AF. __ How comfortable dope does she look wearing this! Amazing. Love. Excited and extremely humbled that she continues to support ELLERALI. Thank you @kehlani! Who is excited to hear her new music?! Raise your hand! 🙌🏽🙋🏽‍♀️
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Don't be a ☝🏽️ and GO VOTE! Some polls are still open so you still have time! __ GIVEAWAAAYY!! If you voted, comment with, I VOTED and tag a friend to be entered. Winner will be chosen on 11/20 to win any item on ELLERALI or a custom Fly Shirt. So many items are coming soon! So keep on watching! __ There will be several opportunities to add your name multiple times in the giveaway. So keep a look out and don't forget to sign up for the newsletter. Link in profile. __ Bitch Ass Fly. Recreated out of upcycled shirts. SOLD to @kehlani Miss you boo! Come back into my life. Okay thanks! 😉😘
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Fitted and long sleeved. Whatchu think? __ My style is comfortable and fresh so when I decided to go for something a little more fitted.. I literally was like. 😳 but I absolutely love how this one turned out. And it's available! 🙌🏽 __ One of a kind. Reversible front to back. Recreated out of upcycled shirts. Handmade in LA. Handmade by Elle. __
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It's Friiidaaay. 🤪 __ Recreate The Created. Out of Tshirts. One of a kind for ya mind. SOLD. __ Thank you @seniasworld 🙌🏽🙏 for your support! Can't wait to see you rock it!
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I think there's something sexy about an item that's comfortable, functional and environmentally responsible. Don't you? This is The Everyday Dress. 😍 __ Upcycled. Recreated out of t-shirts. Handmade in LA. Reversible front to back. Reversible inside out. 2 deep pockets. Hidden sleeve ties. And comfortable AF.
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Sold 💙 __ Check out my stories to watch the making of this shirt! __ Recreated out of upcycled shirts. One of a kind. Handmade in Los Angeles. Cause pockets! #ellerali
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SOLD Graphic Crop Top. __ Upcycled. Handmade. In Los Angeles. Reversible front to back. Art. One of a kind. Recreate The Created. #ellerali ✌🏽 __
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#tb to last year when I made this custom Fly. ‘‘Tis the season again! Check out my stories to see my process and how it’s reversible. __ Stay tuned! A better one might be on its way 😉 __ Note: I am not affiliated with any sports team. I recreate these Fly Shirts from unwanted shirts to reduce textile waste. I use what I get, I recreate it into something Fly. __ Wearing: @ellerali Model: @native.styling PC: @rahlala.photography
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