Cool Hunt .LA
Fiber AND Dye
Let’s celebrate, for real
A writer, doodler, painter, and all-around dabbler, Lisa Aihara started Fiber & Dye on her 30th birthday after years of loving pestering from friends and family telling her to find a creative outlet to flex her art muscle, if you will.
In August 2016 she launched the greeting card line with a few cards that featured her original artwork and text. Just like the gal who created them, Our designs are always cheeky and mostly cheerful, with its sentiments sincere but not without wit and cursing like a sailor. Never intended to be taken seriously because let’s face it, she certainly don’t take herself too seriously either.
From stationery to custom wedding design to business branding, Fiber & Dye is a design studio that’s all about telling stories about your relationships, your love, your real voice.
Lisa draws inspiration (pun intended) from the people in her life for her designs. For the greeting cards, they’re intended to be that “aha” card, the one where as soon as you set your eyes on it you know exactly who you’ll give it to. That’s why they’re all oddly specific, and not meant for every one. No generic sentiments here. Your stories are nothing but generic, so why would the cards we celebrate with be blah?
With that same mindset, we create custom wedding suites that tell your story as a couple and truly reflects the both of you, and business branding that truly feels one-of-a-kind.
All Fiber & Dye designs are painted, written, lettered, and designed by Lisa.
Watercolor has always been a medium that was special to her, because it was difficult and counterintuitive. It was an unforgiving medium unfit for frequent touch-ups, and forced her to be okay with the imperfections from organic strokes that she would instinctively want to “fix.”
Starting pointed pen calligraphy in 2014, brush lettering and hand drawn type has become a passion for her ever since. She believes that written text quite literally (pun intended) help to tell the story, strengthening, complementing, or juxtaposing against the images, and plays such a big part in that.
So we don’t use fonts to tell our story, nor clip arts. The calligraphy, watercolor, illustrations, and designs are done in-house, custom, by hand, all the time.