lifeafterdenim

Cool Hunt .LA

Name

lifeafterdenim

Instagram

lifeafterdenim

Website

http://lifeafterdenim.com/

Category

Denim, Apparel, Bags, Accessories, STORE, Tees

For ..

Mens, Guys

About

About

Alexis Frey is a woman who knows quite a bit about menswear. The daughter of a self-made men’s clothing manufacturer, she grew up in New York City, frequently visiting her father’s office in the Empire State Building. “Take Your Child To Work Day was my favorite,” she says of her time spent banging on typewriters and eating BLTs from the neighborhood diner. From a very young age, she had her father’s rare mix of fashion sense and entrepreneurship coursing through her veins, and his lessons in life and trade were all around her. And so, she was uniquely positioned to take on the sadly neglected task of making modern men look good.

But before Alexis took to the family business, she tried her hand at many things, competitive figure skating and modern dance among them. She loved art and theater. As an undergrad at Vassar College, she majored in African studies and delved into Eastern religions, among other intellectual pursuits. And life/after/denim’s globalist outlook is due in no small part to her endless curiosity about world cultures.

After graduation, Alexis thought of working in fashion back in New York, but fate drew her to Hong Kong, where her father had built a manufacturing business—to this day, a strategic partner to life/after/denim. There, she found her true grind, schlepping bags of samples around the strange streets of a foreign city and working herself to the bone in every aspect of fashion and product development: tech design, pattern making, fabric development, wet processing, and production.

Her work abroad eventually took her to Southern China, where she spent three months working in the factories, building relationships, and learning. Always learning. “[That trip] sealed the deal for me,” she says. “I became truly committed to making beautiful clothes.”

Back in the States, a job in denim development drew her to Newport Beach, California—ironic considering she would go on to conceive an entire company based on the absence of this ubiquitous American fabric. You have to know the rules to break them.

In 2009, now knowing a thing or two about how to make clothes, Alexis began life/after/denim. Since then, she has seamlessly navigated the duties of both creative director and fashion entrepreneur. “I owe a debt of gratitude to the people in my father’s business for schooling me in the real world,” she says. “And my wonderful team for their hard work, dedication, and talent.

For Alexis, life/after/denim has been the most exciting chapter of a personal adventure, filled with challenge and triumph. Much like the clothing itself, she expects LAD to last for years to come.

@lifeafterdenim

Putting cool into classic and quality into cool. Tag us at #LADonMe to show us your life/after/denim.

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Time to zip on up and face the chill in the air today. Let our Bomber Jacket help keep you warm this winter season ❄️ #lifeafterdenim #LADonMe
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Boy do we have the perfect pant for you. Check out our Classic 5 Pocket Pant, sure to be a closet staple #lifeafterdenim #LADonMe
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It's officially December which means its time to bust out the perfect burgundy sweater. Still looking for yours? Well look no further because our Montreal Crew is here to help with any holiday party outfit needs 🌲 #lifeafterdenim
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Our Woodland Cardigan, made from a lambswool blend, is the perfect layering piece to ensure you don't sacrifice style for warmth this winter season ❄ #lifeafterdenim
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Cyber Monday Exclusive: Take 40% off your order on our site using code 'CYBER40'. There's never been a better time to stock up on holiday gifts 🌲 #lifeafterdenim #cybermonday #sale
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Now that you've had your Thanksgiving feast, take advantage of our Black Friday sale when you shop our site. Enjoy $25, $75, $175 off your order. Hurry! This deal only comes once a year. Tap the link in our bio to shop 🏃#blackfriday #sale #lifeafterdenim
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Happy Thanksgiving to you and yours from all of us here at LAD 🦃 today we are especially thankful for our Pegasus Pant, elevated sweats fit for a Thanksgiving feast 🍴#HappyThanksgiving #lifeafterdenim
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Stop on over at our site 'cause our biggest sale of the year starts now. Get up to $175 off your order this week when you shop our website. Tap the link in our bio for details 💥#blackfriday #sale #lifeafterdenim
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The perfect holiday flannels are in full effect on our site. Check them out now by tapping the link in our bio 🍂 #lifeafterdenim #LADonMe
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With the holidays right around the corner, check out our Holiday Gift Guide for inspiration on what to get the LAD's in your life. ☃️ link in bio #lifeafterdenim
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In the last week, three wildfires across California have impacted hundreds of thousands of people and their homes. To support these individuals and relief efforts, we’re donating 5% all sales this week to the California Community Foundation’s Wildfire Relief Fund. We’re also partnering up with our friends at @stagprovisions to match donations. Tap our bio or swing by Stag Provisions in Abbot Kinney to shop and support.
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@mr.ortiztoyou channeling some serious Friday vibes with the Old Port Cardigan. #LADonMe
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