@loneflag https://instagram.com/loneflag

Cool Hunt .LA

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@loneflag https://instagram.com/loneflag

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loneflag

@loneflag

Rare denim & menswear sourced well and shipped globally. We exist off of a belief in community, quality, & service. #loneflag @coastdenim

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Sun’s out. Beams are warm. If you’re on the coast today we’d love to see you. Also - follow along in the stories this week as @campbell.wallace shows us what’s next for LF as he works the roster of brands and products in NYC. Holler at him directly with pizza, coffee, and cocktail suggestions...we welcome it. ⚡️
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They are back. Hot off the sewer’s table in Los Angeles in time for the Spring weather blitz. Our world’s most boss(est) fitting Universal Thermal is back in all three core monochrome colors. Slightly longer fitting with a waffle texture fitted body and perfectly-non-binding neck. Accept no substitute. In store and online now. (Extra points if layered with the new stacked tee).
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Stacked : a new iteration of premium basics from the team here on the coast. While most of us live in the basic pocket curved hem tees in both weights, we’ve had increased requests from some of the taller guys for a slightly longer variation similar to our past form fit basic. We now welcome the Stacked Tee, a slightly longer tri blend basic with a straight front hem and slight drop yoke in back for those who prefer a layered look or simply have a longer torso. It’s slightly looser and finished with raw edges on the sleeves and hem for a more casual approach. As always, made by hand in LA, the slow way, out of the best materials we could find that wash and age well with time. No compromises. In store and online now.
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Man, the Swami’s Wash Slim Super Tapers were so fun to work on, they are truly an iteration of how we like to wear denim and our coastal curation approach. These are small batch through and through, and touching pairs one by one is so satisfying in a mass-production age (we all have blue hands right now). Thanks to everyone that scooped a pair of round 1, we’re almost out of the first batch but you can still cop sizes online or in store today (rejoice...the sun is actually out here in SD). Check out more photos of the process in our VISUALS blog now on the site. Link in profile now.
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Color popping for Spring. ☀️ Full new grip of beauties from @nudiejeans just dropped in store and online along with mega-loads of new @shoeslikepottery. Monochrome + color combo chess pieces from top to bottom.
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☀️ Spring palette.
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It’s rainy and cold out so we hunkered down (went crazy on digital images) and re-loaded on the two-way zip tech hood from @multeeproject as well as our core collection of carabiners for that extra flair. Plus, scope out the stories now for previews of the second drop for @coastdenim that went live at 9am today 🚨
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Back at it. 2019 is the year of full service denim repairs and hems (lots of hems) + new machines and more service offerings to come. Thanks for keeping us busy over here. (Really) Excited to launch the new @coastdenim tomorrow.
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Blue? Or Black? Who cares, the Super Faders are here and they are beautiful to behold. This 10.75oz Italian denim is our lightest and most forgiving yet with a subtle 2oz stretch so you can still actually do things in them. Made in LA, not over-branded, under $150. FADE CRAZY READY. In store this weekend and launching online on 1/15. ⏱ @coastdenim
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Sherpa-fever : the heavy-duty Lenny Jacket is back with the dark, red cast indigo shade with warm blue hues for an authentic worn-in look (aka - grandpa handed it down). In store and online now.
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🚨🚨🚨 The heavily-requested @coastdenim micro-restock on the Cove Black Straight Taper and Slim Super Taper just went live at 9am. This drop is small, but we were able to reload on all sizes. As always, made in LA with premium lightweight Italian denim and free hems and repairs on all pieces because that’s how we do it. #democratizedenim Also - first looks at the amazing dark indigo (black / blue) super faders will go out to the Email Club today. These will be live in store this week, available online 1/15 at 9am PST.
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Norse Projects + (Multee) on the coast. This week we drop brand new @coastdenim, @multeeproject and some heavily requested restocks on select @nudiejeans pieces. This week is on 10 at the newly revamped brick & mortar. If you don’t follow along in our Email Club, jump in there today. First dibs on the Coast Denim Super Faders will release there prior to going live online for everyone else. And yes, there will be a fade competition on those. ⚡️
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