mcmarden

Cool Hunt .LA

Name

mcmarden

Instagram

mcmarden

Website

http://www.McMarden.com

Category

Denim, Apparel

Notes

mcmarden, davey, rbofmcd, Los Angeles Made Originals, #madebyLaMO, Josh,

For ..

Mens, Women, Guys

About

About

The Players
Anastasia Marden (Co-Founder & Designer)
John McDavid Lehman (Co-Founder & Dreamer)

The Story
(Late evening, inside a non-descript Silver Lake bar we find our McMarden duo chatting it up over low lights and tumblers of whiskey)

John McDavid Lehman/McD

We actually stopped calling McMarden a clothing line the moment we completed our first sample. McMarden is a complete feeling…it is an emotion! We are an action word ready to be added to the dictionary.

Anastasia Marden/Ani

It is totally a clothing line. A very emotional…clothing line!

McD

Okay, we are a clothing line, nipping at the heels of Webster (snicker). Just don’t call us a streetwear line. (beat) We love a good sweatshirt but in theory it can be very limiting.

Ani

The look always feels a tad unfinished or informal. McMarden as a line falls somewhere in the middle, between streetwear and runway is…

McD

McMarden (while waving and looking around)

HI, here we are!!!!

Ani

Nerd chatter (giggling while eyeing balling McD)

With McMarden we build each piece around a series of cinematic images or movements, thus the cleaner lines and multi-layered function of each look.

McD

For sure the sweatshirt is in the books!!! It’s a classic, and obviously there is some overlap between the classic sweatshirt and our pieces…what if we simply call it “action-wear”?

Ani

ACTION WEAR!!! I love it, but I am sure it’s taken. Our pieces are the love children of street, ready-to-wear and the contemporary hybrid of couture!

McD

Wow!!! That is perfectly articulated kink!!! I am down with the ménage picture you just painted!

Ani

Yup!!!(giggling)These are what we call Los Angeles staple pieces.

McD

Indeed, the form and function of McMarden is designed to get you stylishly through the day, with the perfect weight for an evening out.

@mcmarden

*The Devil Is In The Details #madeinLA

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