Cool Hunt .LA
John McDavid Lehman/McD
We actually stopped calling McMarden a clothing line the moment we completed our first sample. McMarden is a complete feeling…it is an emotion! We are an action word ready to be added to the dictionary.
It is totally a clothing line. A very emotional…clothing line!
Okay, we are a clothing line, nipping at the heels of Webster (snicker). Just don’t call us a streetwear line. (beat) We love a good sweatshirt but in theory it can be very limiting.
The look always feels a tad unfinished or informal. McMarden as a line falls somewhere in the middle, between streetwear and runway is…
McMarden (while waving and looking around)
HI, here we are!!!!
Nerd chatter (giggling while eyeing balling McD)
With McMarden we build each piece around a series of cinematic images or movements, thus the cleaner lines and multi-layered function of each look.
For sure the sweatshirt is in the books!!! It’s a classic, and obviously there is some overlap between the classic sweatshirt and our pieces…what if we simply call it “action-wear”?
ACTION WEAR!!! I love it, but I am sure it’s taken. Our pieces are the love children of street, ready-to-wear and the contemporary hybrid of couture!
Wow!!! That is perfectly articulated kink!!! I am down with the ménage picture you just painted!
Yup!!!(giggling)These are what we call Los Angeles staple pieces.
Indeed, the form and function of McMarden is designed to get you stylishly through the day, with the perfect weight for an evening out.