Cool Hunt .LA
orangeheat was originally dreamed of in Silver Lake, CA, in 2005 at the mid-Century apartment complex where the Boulevard splits around the lake. It started as a greeting card company that featured Polaroid images of the neighborhood, but the brand took a sharp left in 2007, when the relatively new family of Sean, Annie, and baby Jett landed in Cherry Creek, a neighborhood in south Austin, Texas. orangeheat re-launched as a modern American kids apparel brand—its snowflake logo symbolizing both the uniqueness of every child and the infinite creativity of the universe.
With the backing of his incredible wife Annie and a small loan from Grandma Carol, the brand started to take shape like all the classic small businesses do—in the garage. With solid support from Austin locals, orangeheat dove into the highly competitive and crafty Austin business community, debuting its first apparel line at the East Austin studio tour. The inaugural Austin Renegade craft fair soon followed, which led to more Renegade events in Los Angeles and San Francisco, as well as the Dallas Jingle Bash.
2011 saw Sean, Annie, and Jett moving back west, to Venice, CA, where the brand has since flourished in an urban community similar to Austin and not far from its Silver Lake roots. After building an ever-growing list of cool boutiques as clients, orangeheat was inspired to hit the road to Las Vegas and participate in its first trade show called Playground. This leap generated some interest by sales reps, and now orangeheat is happily among the brands found in Wendy’s Closet, the downtown LA showroom.
The future sparkles like the Pacific Ocean for orangeheat, which is always made-in-the-USA, using water-based inks and sporting tagless neck lines for comfort. Using preshrunk, organic and regular 100% cotton, and tri-blended fabrics as the canvas for its whimsical and original illustrations, orangeheat aims to be kid-conscious, meaning it’s your kid’s favorite shirt, this very moment—because that’s where kids thrive.