R.B. OF MCD IS MORE THAN A LINE OF LEATHER GOODS; WE ARE THE EMBODIMENT OF YOUR LIFESTYLE. WE ARE THE FINAL TOUCH TO YOUR ALREADY POLISHED STYLE. “THE BRAND WAS CREATED OUT OF A SLIGHTLY SELFISH NEED, A DESIRE TO SHOWCASE THE CLASSIC, THE CLEAN, & THE LUXURY THAT IS AND HAS ALWAYS BEEN A PART OF LOS ANGELES FASHION. IT IS A BRAND MADE IN LOS ANGELES BY LOS ANGELES BUT LENDS ITSELF TO A BROADER CULTURE AND GLOBAL AESTHETIC.” SO SAYS CREATIVE DIRECTOR, JOHN MCDAVID LEHMAN, A THIRD GENERATION LOS ANGELENO. “THE GOAL HAS BEEN SIMPLE WITH R.B. OF MCD…CREATE A BRAND THAT IS AUTHENTIC AND GIVES A SINCERE VOICE TO LOS ANGELES AND DOWNTOWN LOS ANGELES. A TONE THAT HAS BEEN M.I.A. FOR SOMETIME NOW…AND YOU KNOW WHAT…MISSION ACCOMPLISHED!”