Cool Hunt .LA
Erin Shaffer is a seasoned lifestyle industry leader and founder of contemporary accessories line SHAFFER LA. The line is produced in a fair wage working environment in the heart of the fashion district in downtown Los Angeles. After more than a decade serving as a branding and communications executive in both the hospitality and retail industries, Erin made her stylish dive into the world of luxury fashion goods. Shaffer noticed a void in the marketplace for quality crafted leather handbags with classic, clean lines and minimalistic silhouettes at a reasonable price point. She fused her brand savvy and penchant for design and dove in once again, creating a fashion forward yet classically designed brand. The idea that ethically sourced, handcrafted accessories don’t need to be paired with sky-high price tags lays at the core of SHAFFER LA’s brand DNA.
The diver, SHAFFER LA’s signature logo is delicately embossed on the brands products as a reminder that the best things in life don’t come from waiting around but diving right in.