vichcraft

Cool Hunt .LA

Name

vichcraft

Instagram

vichcraft

Website

http://www.vichcraft.com/shop

Notes

RenegadeLA

@vichcraft

Chicago-based product & branding designer, calligraphy instructor (next class 4/14), and intersectional feminist artist 🖤 PZ mom 🐦

25960 Followers

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This jacket gets to go on a field trip with @anna.zajac__ / @anna.zajac.weddings for an extra special shoot next month 🖤 She’s the super talented photographer who shot my Humboldt Park studio, and y’all should follow/hire her! 🖤 For a similar (but not painted) *embellishment* you can sew a screenprinted GTTF back patch on your favorite jacket! They’re restocked in the shop 🖤
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Happy birthday to my #1 big sweetie @abacaxi_zona. I’m proud of and inspired by his brain and heart always. His input, advice, and help with projects over the years has resulted in some of the work I’m the most proud of. Also! These daily letters we wrote each other from 2010-12 are the direct reasons I became a professional letterer and calligrapher, and that’s a very fun thing!!
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BIG 2018 mood. I’m especially moved lately by the students working on the @marchforourlives: no “thoughts and prayers”, no waiting for someone to tell you what to do to change something, and doing it yourself instead.
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This was this year’s valentine! So many are getting forwarded back to me, but I’m tired of waiting to post a photo of them 🙃 Buddies who have yet to receive theirs, I’m sending all the rejects back through the mail this week so please unsee this photo and be surprised. tysm.
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This Neon Bible (sup @arcadefire) jacket came up in an interview I did last week, and I realize it’s been almost 10 years since I made it. I am SO excited to tell all of you about a very special (jacket-related) project that I’m working on this year for my viches. It makes me heart happy to think about 19 year old Jenna sewing and screen printing this motorcycle jacket in fashion school, getting very confused and frustrated with the industry and dropping out to study graphic design, starting college over, working a ton of internships and jobs, more confusion, starting Vichcraft, and ultimately coming around full circle ten years later to make a collection of androgynous black-and-white clothing with statement graphic elements on it. What a world!!!
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Fight for an intersectional feminist future. Anything else is embarrrrrrassing. And unproductive. And probably racist/classist/ableist/transphobic/etc. K happy Friday my friends!!!
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I did a real great job forgetting to take any pictures of Saturday’s oblique calligraphy workshop, so here’s a video of the placecard-making portion ✍🏽 Also, the March Chicago class is sold out, but I added an April Chicago class to my site!
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This week in 2016, I was hand embroidering the 5th of 6 banners for @typeforce, and losing feeling in all my fingertips. January & February seem to be the months I choose to get in over my head on a huge project every year (bullet piece 2015, banners 2016, motorcycle/solo show 2017, new shop/studio 2018). I guess a year after each project is done, I forget about how much work and stress it was, then assign myself something even more outrageous. 🧐😬 • • • Anyway! Here was the proposal for the embroidered banner series, titled “Angel in the House”: The Victorian era is known, in part, for popularizing a number of intricately detailed and time-consuming crafts and artforms. A woman would stay home, while her husband, the master of the house, would manage his affairs elsewhere. Women were considered pure beings, untainted by the outside world, and were responsible for bringing their husbands closer to God. For this reason, they were sometimes referred to as “angels in the house.” They filled their free time at home with crafts like embroidery, piano playing, and fine painting, but improving at these activities did not make them eligible for employment or artistic acclaim. At times, these women were subject to less than treatment by their husbands, but because of the stigma attached to divorced women, as well as a lack of financial independence, they stayed in their homes. My proposed installation would consist of six framed pieces crafted in a style of embroidery made popular in the Victorian era known as “Berlin work”. Women could send for a Berlin work “motto” project, and it would include the necessary supplies as well as a printed template to embroider over, and the final piece was an illustrated quote to hang in their home. While the subject of these mottoes was generally religious, the six phrases I’ve chosen come from women in a range of time periods who have written about oppression they experienced because of their gender.
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Spent some of my Chicago snow day screen printing, and made a small run of these ✨Fempire Strikes Back✨canvas totes, and listed them in the shop! Get ‘em while they’re hot (jk they’re freezing cold from a long drive/drift home in the Astro van)
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If you’re reading this, we’re in the front!!! 🖤Girls to the Front🖤 back patches are back in the shop ✨ They’re screen printed by hand by urs truly in Chicago. Photo by angelic @jessefoxart
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Screen printing these seems like the obv next step 👀 y/n
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At last year’s @womensmarch, I learned who @gillinoise was by means of her wearing one of my ✨FEMPIRE✨ hats, and carrying a clever sign. A year later, we’ve gotten to work together on #drawntogether: a project very close to my heart with the women’s division of Cook County Jail, and I’ve also finally given myself a minute to letter the phrase from her sign! ⚡️
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