whimsyandrow

Cool Hunt .LA

Name

whimsyandrow

Instagram

whimsyandrow

Website

https://whimsyandrow.com/

Category

Apparel

Notes

RenegadeLA

For ..

Women

About

About

Hi there, thanks for hanging out and we love you. We would be nothing without the people that support us!

We are Whimsy + Row, a lifestyle brand for the creative, adventurous lady. What does Whimsy + Row mean you ask? For us it means balance and represents two different styles we love – the feminine and the minimal – us ladies never align with just one.

We design vintage inspired women’s clothing that is easy, cute and classic. All sustainably made in small batches in DTLA from recycled fabric. You can find them chillin’ in our boutique based in Mar Vista that specializes in handmade and ethically made goods.

Interested in hearing more? Our journey starts with our founder, Rachel, a born entrepreneur and curator. Knowing that she always wanted to start her own thing, she hustled hard at Fashion school in SF, where her love for sustainability began. Then, leaped into her career from the bottom, actually packaging boxes in a warehouse for a fashion tech start-up. She was determined to learn all the details behind the fashion industry. Was managing 70 humans at one point. Finally fed up with all the hoopla that goes behind the scenes, she broke off and launched Whimsy + Row. Not excited about the waste and egos, she decided Whimsy + Row would be friendly, accepting, eco-friendly, fair and a loving brand. All good vibes here please!

Our story continues with flea markets and bazaars – buying vintage and reselling it. Every weekend we would pop up a 10 x 20 open air boutique. For two years, loading and unloading a 89 Chevy Suburban and popping up and down was our life. You better believe we’re strong AF. With a few handcrafted local brands to curate in, we began to expand. Our flea market years taught us everything, we learned so much about you, our customer! Plus we were literally everywhere, so lots of peeps started hearing about us! Yay!

So one thing led to the next and we opened our first storefront in LA with the Mar Vista Art Department! We handle the retail and they do the workshops and events. Check out all their radness here. It’s been a dream, we’ve all really become a family. Don’t believe us? Pop in the shop and see for yourself – 12513 Venice Blvd !

Next, we wanted more… most of the brands we were carrying were good, but not great. We still didn’t know exactly what their process looked like and if they were even ethical. Rachel’s best friend Eva said she could lend a hand with her 10 years of fashion design experience. As a team they created Whimsy + Row’s eco-friendly clothing line. We already knew what our customers loved, so it felt super natural for us.

WHIMSY RETAIL LOCATION:
Mar Vista Art Dept.
12513 Venice Blvd, Los Angeles, CA
HOURS OF OPERATION:
Tuesday – Sunday : 11am-7pm

@whimsyandrow

We make eco-conscious clothing and carry likeminded goods. #whimsyroams

23206 Followers

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Happy Sunday! We're at Day 2 of @westcoastcraft in San Francisco until 6pm, so come by and get everyone on your holiday list checked off early 🎁 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our Tarah Dress is perfect for your holiday parties and festive gatherings, shop her in Black + Plum.
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Want to cuddle? The Liz Jacket will always keep you cozy on those brisk winter days ❄️ Come try it on IRL at @westcoastcraft today!! BOOTH D31! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Not in SF or LA? We always offer FREE RETURNS so you can try on comfortably at home 🙌🏼
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Attention Bay Area babes: We’ll be at @westcoastcraft all weekend! Come shop a full restock of all the Fall + Holiday goodies - you'll wanna be there early 😉
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Happy America Recycles Day ♻️ We take pride in consciously reducing our eco-footprint with every step in the process. These are just a few ways we Reuse, Reduce and Recycle... • Reuse - We Use Deadstock Fabric AKA, excess and leftover fabric from other brands, who buy more than they might need. These are fabrics that get lost in a huge warehouse and eventually end up in landfills. The thought of that really ruffles our feathers, so we treasure hunt to find the best ones and cut as many pieces as we can out of them. • Reduce - We Get Crafty and our leftovers by making bandanas and tops out of the excess fabric we have. This results in less fabric waste, aka less gunk in the landfills. • Recycle - We use and recycle all of the packaging supplies we send and receive. All of the shipping materials that our vendors send us, we reuse that! The packaging materials that we use for online shipments are made from 100% recycled materials and are recyclable themselves. We encourage you to reuse them also. Even our tote bags, neck labels and hangtags are made from recycled materials. Boom, take that! • To learn more about our sustainable process - click the link in bio!
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In need of cute things for your top half? Peep our Newness highlights to see all the options, like the Taylr Top in Olive 🍸
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Who doesn’t love a flattering tank? The Emily Ruffle Tank makes us want to bask in the sun all day ☀️ Shop now in Cheetah, Maroon Floral and Plum. Earrings via @prismboutique ✨
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All about details in the Augustine Jumpsuit ➰ Available in Black, Multi Stripe and Grid, get yours!
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Meet Sonia Sophia, our full time shop girl 💃 She’s here 24/7, come by and see her in person! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last day for @renegadecraft SF 🌉 We’ll be at Fort Mason Center from 11-5pm selling all the new stuff at 20% OFF!
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Hey Bay Area, we are here for @renegadecraft! Try all the new warm stuff in person, we promise you’ll fall in love 🧡 PLUS it’s all 20% OFF! See below for deets... 〰️ What : @renegadecraft (aka a beautifully curated show with all the best designers and makers) BOOTH : 74 (first isle on the right when you walk in the entrance, near the middle of the isle) When : 11/10 - 11/11 Where : Fort Mason Center Festival Pavilion - 2 Marina Blvd. SF Time : 11am - 6pm ⠀⠀⠀⠀⠀⠀⠀⠀⠀ See you soon 👋🏼
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Get ready for turkey day lounging, you’ll wanna be comfy after you feast 🦃 Thankfully, we’ve got you covered - Link in bio for all the best Thanksgiving day outfits!
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Is it sweater weather yet? Find us at @renegadecraft San Francisco this weekend, we’re bringing all the cozy things! 11am-5pm at the Fort Mason Festival Pavilion, we hope to see your cute faces there!
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Our latest color inspiration courtesy of @acnestudios 〰️ What are yours?
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