whimsyandrow

Cool Hunt .LA

Name

whimsyandrow

Instagram

whimsyandrow

Website

https://whimsyandrow.com/

Category

Apparel

Notes

RenegadeLA

For ..

Women

About

About

Hi there, thanks for hanging out and we love you. We would be nothing without the people that support us!

We are Whimsy + Row, a lifestyle brand for the creative, adventurous lady. What does Whimsy + Row mean you ask? For us it means balance and represents two different styles we love – the feminine and the minimal – us ladies never align with just one.

We design vintage inspired women’s clothing that is easy, cute and classic. All sustainably made in small batches in DTLA from recycled fabric. You can find them chillin’ in our boutique based in Mar Vista that specializes in handmade and ethically made goods.

Interested in hearing more? Our journey starts with our founder, Rachel, a born entrepreneur and curator. Knowing that she always wanted to start her own thing, she hustled hard at Fashion school in SF, where her love for sustainability began. Then, leaped into her career from the bottom, actually packaging boxes in a warehouse for a fashion tech start-up. She was determined to learn all the details behind the fashion industry. Was managing 70 humans at one point. Finally fed up with all the hoopla that goes behind the scenes, she broke off and launched Whimsy + Row. Not excited about the waste and egos, she decided Whimsy + Row would be friendly, accepting, eco-friendly, fair and a loving brand. All good vibes here please!

Our story continues with flea markets and bazaars – buying vintage and reselling it. Every weekend we would pop up a 10 x 20 open air boutique. For two years, loading and unloading a 89 Chevy Suburban and popping up and down was our life. You better believe we’re strong AF. With a few handcrafted local brands to curate in, we began to expand. Our flea market years taught us everything, we learned so much about you, our customer! Plus we were literally everywhere, so lots of peeps started hearing about us! Yay!

So one thing led to the next and we opened our first storefront in LA with the Mar Vista Art Department! We handle the retail and they do the workshops and events. Check out all their radness here. It’s been a dream, we’ve all really become a family. Don’t believe us? Pop in the shop and see for yourself – 12513 Venice Blvd !

Next, we wanted more… most of the brands we were carrying were good, but not great. We still didn’t know exactly what their process looked like and if they were even ethical. Rachel’s best friend Eva said she could lend a hand with her 10 years of fashion design experience. As a team they created Whimsy + Row’s eco-friendly clothing line. We already knew what our customers loved, so it felt super natural for us.

WHIMSY RETAIL LOCATION:
Mar Vista Art Dept.
12513 Venice Blvd, Los Angeles, CA
HOURS OF OPERATION:
Tuesday – Sunday : 11am-7pm

@whimsyandrow

Look good without harming our planet 〰️ We make eco-conscious clothing in LA and carry likeminded goods. #whimsyroams

26618 Followers

Smile


Up close and personal with Ella in Emerald 🍐 She’s super unique - available now in limited quantities 〰️ photo by @brittneychristie
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Will you be our Valentine? ❤️ Each and everyone of you makes our hearts melt and give us butterflies! To spread the love, take 14% off all day long 🥰 use code : WHIMSYVALENTINE *sale ends tonight at midnight
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You could win the pants everyone is talking about! Today’s the last day to join our VDAY GIVEAWAY 🌼 Link in bio to enter! See below for all the amazing goodies with a total value of $600 you could win... 1. @WhimsyandRow Flora Cream Wide Leg Pants & bandana 2. @VitaminASwim super cute Mila Top & Lola bottom 3. @MelissaSonico handmade Esther Earrings 4. @PalermoBody Vitamin C Facial Mask 5. Delicious Chocolate by @BeautyBarChocolate 6. @Vireofood Cannabis Infused Olive Oil 7. @RicherPoorer Femme Boxer Shorts and Cut out Bralette! *To better your chances follow each brand on Insta! *Winner will be chosen on Valentines Day, Feb 14th
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One and done ✔️ It’s worth it to get naked in the bathroom. Cute jumpsuits for you and all your friends! 💘take 14% off - our Vday sale is still going! Code : WHIMSYVALENTINE
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Pairing the Aleksandra Top with our favorite neutrals is a must 🌾 As seen on babe @daniirey
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If there’s a wedding in your future, we’ve got you 〰️ Super cute dresses for bridesmaids and guests are now available.
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Embracing the sunshine in the Augustine Jumpsuit 🌼 Photo via @prismboutique
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Our spring color palette is twinning with @amy_bramante ‘s artwork. Take a peek at her dreamy pieces 〰️
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Love is in the air, so treat yourself or someone you love 💘 Take 14% off sitewide now through Valentine’s Day with code ‘WHIMSYVALENTINE’
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Monday mail time = the best time! Each Whimsy shipment is packaged with love 💌 Photo by @ambernleanos
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This rainy LA weather has us dreaming about those warmer days to come 🌞
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@madireimer keepin’ it cozy in the Lea Knit Cardi 🧶
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