whimsyandrow

Cool Hunt .LA

Name

whimsyandrow

Instagram

whimsyandrow

Website

https://whimsyandrow.com/

Category

Apparel

Notes

RenegadeLA

For ..

Women

About

About

Hi there, thanks for hanging out and we love you. We would be nothing without the people that support us!

We are Whimsy + Row, a lifestyle brand for the creative, adventurous lady. What does Whimsy + Row mean you ask? For us it means balance and represents two different styles we love – the feminine and the minimal – us ladies never align with just one.

We design vintage inspired women’s clothing that is easy, cute and classic. All sustainably made in small batches in DTLA from recycled fabric. You can find them chillin’ in our boutique based in Mar Vista that specializes in handmade and ethically made goods.

Interested in hearing more? Our journey starts with our founder, Rachel, a born entrepreneur and curator. Knowing that she always wanted to start her own thing, she hustled hard at Fashion school in SF, where her love for sustainability began. Then, leaped into her career from the bottom, actually packaging boxes in a warehouse for a fashion tech start-up. She was determined to learn all the details behind the fashion industry. Was managing 70 humans at one point. Finally fed up with all the hoopla that goes behind the scenes, she broke off and launched Whimsy + Row. Not excited about the waste and egos, she decided Whimsy + Row would be friendly, accepting, eco-friendly, fair and a loving brand. All good vibes here please!

Our story continues with flea markets and bazaars – buying vintage and reselling it. Every weekend we would pop up a 10 x 20 open air boutique. For two years, loading and unloading a 89 Chevy Suburban and popping up and down was our life. You better believe we’re strong AF. With a few handcrafted local brands to curate in, we began to expand. Our flea market years taught us everything, we learned so much about you, our customer! Plus we were literally everywhere, so lots of peeps started hearing about us! Yay!

So one thing led to the next and we opened our first storefront in LA with the Mar Vista Art Department! We handle the retail and they do the workshops and events. Check out all their radness here. It’s been a dream, we’ve all really become a family. Don’t believe us? Pop in the shop and see for yourself – 12513 Venice Blvd !

Next, we wanted more… most of the brands we were carrying were good, but not great. We still didn’t know exactly what their process looked like and if they were even ethical. Rachel’s best friend Eva said she could lend a hand with her 10 years of fashion design experience. As a team they created Whimsy + Row’s eco-friendly clothing line. We already knew what our customers loved, so it felt super natural for us.

WHIMSY RETAIL LOCATION:
Mar Vista Art Dept.
12513 Venice Blvd, Los Angeles, CA
HOURS OF OPERATION:
Tuesday – Sunday : 11am-7pm

@whimsyandrow

We make eco-conscious clothing and carry likeminded goods. #whimsyroams

23704 Followers

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Hey girl hey 👋🏼 SHIP FREE all day today! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Use code : FREESHIP *Offer for U.S customers only. Valid for USPS Priority Shipping* ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Exp : Dec. 11th at midnight
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‘Tis the season of gift-giving 🎁 We’ve got you covered for everyone on your list. Shop new arrivals online and in store, like these @shopmachete earrings ✨
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Get her before she sells out again, The Lola is back and in all the shiny fabrics you like ✨
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Let's be festive together ✨🥂🎄 Next Saturday join us in-store for our Holiday Party from 12-6 featuring our largest Sample Sale ever, a Holiday Market (see our amazing vendors listed below), photobooth, FREE cocktails & cider, small bites and ornament decorating. It's going to be a fun filled day with holiday music bumping! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ HOLIDAY MARKET : @poppylavenderflorals (holiday wreaths too), clothing by @backbeatrags , jewelry by @year901 , and vintage to peruse!
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Because you asked so nicely, your favorite Flora pants in Tan and soon-to-be-fave Indigo Stripe are now available 👖 Now in sizes 24-32!
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It’s the most wonderful time of the year 🎄🍾✨ Have you shopped our Holiday Collection yet? We’ve got all the outfits for you to be festive in! We’re open 10-6 today and online 24/7.
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We’ve got the glitter, the sparkle, and the shine ✨ Just bring your cute self. Our NYE Collection is here 🍸 Shop all things velvet and shiny online and in store now!
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This could be you 👆🏼Only 23 days till Christmas🎄and 6 more days of Hanukkah 🕎 Let your peeps know your whimsy wishlist!
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It's the weekend, how are you spending yours? We recommend getting outside, but don't forget your trusty Liz Jacket 🌞
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We care about your Whimsy piece from start to finish. With the right amount of love, your garment can last a lifetime -- That’s why we make sure each piece has specific, yet easy care instructions. It’s all in the details ✨
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Get ready for the holiday season with us - We’ve got all the fun sparkly things ✨ Tap to shop this shiny duo + more.
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This holiday season we’re choosing with our wallets and supporting what we know. 💪🏼
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