whimsyandrow

Cool Hunt .LA

Name

whimsyandrow

Instagram

whimsyandrow

Website

https://whimsyandrow.com/

Category

Apparel

For ..

Women

@whimsyandrow

We make eco-conscious clothing and carry likeminded goods. #whimsyroams

11965 Followers

Smile


Taking a Saturday stroll in the Ella Dress 〰️ Only a few left!
link


This is the outfit for when it’s warm, but also cold outside - that in between season look🌬🌞👌🏼
link


@shhtephs getting us in the vday mood ❤️ Today is about treating yourself - take 25% OFF everything. Good in store & online. Use code : TREATYOURSELF *sale ends tonight at midnight*
link


@julielansom perfectly painted our Spring/Summer color pallet 🎨 🙌🏼
link


Did you know? 〰️ Our LA factory supports the United Nations Global Compact Initiative, which promotes an ethical and responsible approach to manufacturing with a focus on human rights, labor welfare, and anti-corruption. W+R is always sweatshop free. Want to know more about our process? Leave your questions below!
link


Weekends are for besties - tag a friend who you know would look good in our new arrivals 👯‍♀️
link


We’re featured in @nylonmag ! @kestrelee touches upon the importance of conscious shopping, where our garments really go when we donate them, and how important it is to support sustainable brands like us! ⚡️ Link in bio to read all about it! Photo by @consciouschatter
link


BTS @bigsecret rocking a new colorway in the Valentina Pant from our Spring/Summer 2018 shoot 🌷We can’t wait to share the new collection with you! Keep your eyes out for the launch date, it’s coming at cha soon! 💁‍♀️ Big thanks to the crew @bigsecret @karina_fontes @abriellestedman 📷 : @katerentz 👗 : @mamaraich @evaozon @denamichelllle 💄: @jessicacookhair
link


The Flora Pant in White have arrived just in time for warm weather days ahead 🕊
link


Bedside goals via @sadieculb
link


Ready for the day in the Black Flora Pant 〰️
link


Your most loved pant is coming back. Comment below to get on the waitlist for the Flora in Rust! Photo by @tarahkreutz
link


Hi loves 🧡 We always have a love hate relationship with Vday, but this Valentine’s Day we’re dressing up in the Lola 🙌🏼 What are you wearing?
link


Our favorite home goods are still available online and in-store 〰️ Tap to shop 👆
link


As easygoing as Ella 🌷
link


Neutral, warm tones for this Sunday.
link


You asked, we listened. The Delia Pinafore will be making a come back in a big way in SS18 👀 Stay tuned!
link


Colors, check, decor, check 🎯 PS: LAST DAY to shop our sale on sale! Follow the link in bio to start shopping.
link


Spring is calling our names, and we're ready for it. Are you?
link


Color inspiration for your Wednesday 🎨🧡
link


Shop sale on sale online and in-store now ➰ at UP TO 50% off! Use code SALEONSALE at checkout, peep the link in bio to start shopping!
link


What's up, Spring? Shop Maya in Rosebud for the perfect spring wardrobe.
link


Sunday landscapes 🏜 via @sadieculb
link


Grab a friend and head to the shop - so many new must haves on sale!
link

About

About

Hi there, thanks for hanging out and we love you. We would be nothing without the people that support us!

We are Whimsy + Row, a lifestyle brand for the creative, adventurous lady. What does Whimsy + Row mean you ask? For us it means balance and represents two different styles we love – the feminine and the minimal – us ladies never align with just one.

We design vintage inspired women’s clothing that is easy, cute and classic. All sustainably made in small batches in DTLA from recycled fabric. You can find them chillin’ in our boutique based in Mar Vista that specializes in handmade and ethically made goods.

Interested in hearing more? Our journey starts with our founder, Rachel, a born entrepreneur and curator. Knowing that she always wanted to start her own thing, she hustled hard at Fashion school in SF, where her love for sustainability began. Then, leaped into her career from the bottom, actually packaging boxes in a warehouse for a fashion tech start-up. She was determined to learn all the details behind the fashion industry. Was managing 70 humans at one point. Finally fed up with all the hoopla that goes behind the scenes, she broke off and launched Whimsy + Row. Not excited about the waste and egos, she decided Whimsy + Row would be friendly, accepting, eco-friendly, fair and a loving brand. All good vibes here please!

Our story continues with flea markets and bazaars – buying vintage and reselling it. Every weekend we would pop up a 10 x 20 open air boutique. For two years, loading and unloading a 89 Chevy Suburban and popping up and down was our life. You better believe we’re strong AF. With a few handcrafted local brands to curate in, we began to expand. Our flea market years taught us everything, we learned so much about you, our customer! Plus we were literally everywhere, so lots of peeps started hearing about us! Yay!

So one thing led to the next and we opened our first storefront in LA with the Mar Vista Art Department! We handle the retail and they do the workshops and events. Check out all their radness here. It’s been a dream, we’ve all really become a family. Don’t believe us? Pop in the shop and see for yourself – 12513 Venice Blvd !

Next, we wanted more… most of the brands we were carrying were good, but not great. We still didn’t know exactly what their process looked like and if they were even ethical. Rachel’s best friend Eva said she could lend a hand with her 10 years of fashion design experience. As a team they created Whimsy + Row’s eco-friendly clothing line. We already knew what our customers loved, so it felt super natural for us.

WHIMSY RETAIL LOCATION:
Mar Vista Art Dept.
12513 Venice Blvd, Los Angeles, CA
HOURS OF OPERATION:
Tuesday – Sunday : 11am-7pm

@whimsyandrow

We make eco-conscious clothing and carry likeminded goods. #whimsyroams

11965 Followers

Smile


Taking a Saturday stroll in the Ella Dress 〰️ Only a few left!
link


This is the outfit for when it’s warm, but also cold outside - that in between season look🌬🌞👌🏼
link


@shhtephs getting us in the vday mood ❤️ Today is about treating yourself - take 25% OFF everything. Good in store & online. Use code : TREATYOURSELF *sale ends tonight at midnight*
link


@julielansom perfectly painted our Spring/Summer color pallet 🎨 🙌🏼
link


Did you know? 〰️ Our LA factory supports the United Nations Global Compact Initiative, which promotes an ethical and responsible approach to manufacturing with a focus on human rights, labor welfare, and anti-corruption. W+R is always sweatshop free. Want to know more about our process? Leave your questions below!
link


Weekends are for besties - tag a friend who you know would look good in our new arrivals 👯‍♀️
link


We’re featured in @nylonmag ! @kestrelee touches upon the importance of conscious shopping, where our garments really go when we donate them, and how important it is to support sustainable brands like us! ⚡️ Link in bio to read all about it! Photo by @consciouschatter
link


BTS @bigsecret rocking a new colorway in the Valentina Pant from our Spring/Summer 2018 shoot 🌷We can’t wait to share the new collection with you! Keep your eyes out for the launch date, it’s coming at cha soon! 💁‍♀️ Big thanks to the crew @bigsecret @karina_fontes @abriellestedman 📷 : @katerentz 👗 : @mamaraich @evaozon @denamichelllle 💄: @jessicacookhair
link


The Flora Pant in White have arrived just in time for warm weather days ahead 🕊
link


Bedside goals via @sadieculb
link


Ready for the day in the Black Flora Pant 〰️
link


Your most loved pant is coming back. Comment below to get on the waitlist for the Flora in Rust! Photo by @tarahkreutz
link


Hi loves 🧡 We always have a love hate relationship with Vday, but this Valentine’s Day we’re dressing up in the Lola 🙌🏼 What are you wearing?
link


Our favorite home goods are still available online and in-store 〰️ Tap to shop 👆
link


As easygoing as Ella 🌷
link


Neutral, warm tones for this Sunday.
link


You asked, we listened. The Delia Pinafore will be making a come back in a big way in SS18 👀 Stay tuned!
link


Colors, check, decor, check 🎯 PS: LAST DAY to shop our sale on sale! Follow the link in bio to start shopping.
link


Spring is calling our names, and we're ready for it. Are you?
link


Color inspiration for your Wednesday 🎨🧡
link


Shop sale on sale online and in-store now ➰ at UP TO 50% off! Use code SALEONSALE at checkout, peep the link in bio to start shopping!
link


What's up, Spring? Shop Maya in Rosebud for the perfect spring wardrobe.
link


Sunday landscapes 🏜 via @sadieculb
link


Grab a friend and head to the shop - so many new must haves on sale!
link