Patricia Williams is on a mission to have your kids look cool without breaking the bank.
She is part of a new breed of cool Mompreneurs making a difference.
Black i Boys was created for kids who like to play hard, break rules and get a little bruised.
All Made In LA
HOW DID YOU GET STARTED?
My biggest motivation to start my own children’s clothing line was that I couldn’t find affordable basics for my boys that featured all the details I liked in my own clothes. I love black, I love vintage washes and frayed edges, I love anything military inspired…cut out necklines and sleeves, curled edges, old band tees that are stretched out and faded and COMFY AF. You just can’t really find that for babies and toddlers unless you want to pay a pretty price for it, and I’m not about to drop down $80 for an outfit that my kid is either going to spit up on, stain, rip or grow out of 6 months later. I wanted to design a line that was everything I loved, but was also affordable and cool at the same time. So when I started, I made a promise to myself to keep everything at a price point that all of my friends could afford. I decided long ago that designing a kids line is most likely not going to make me a millionaire, so I try to just have fun and enjoy the creative challenges.
WHAT IS THE INSPIRATION FOR THE BRAND NAME?
I have 3 rowdy boys who are wild, adventurous and love playing hard! My youngest (who’s constantly trying to follow his older brothers) seems to have a fresh bruise every week…so I came up with the name BLACK i BOYS (pronounced black “eye” boys), clothing for rowdy kids who like to play hard, break rules and get a little bruised.
WHAT WAS THE BIGGEST HURDLE YOU HAD TO OVERCOME TO GET STARTED?
Honestly, ANYTHING I try to do aside from raising my 3 boys, is a hurdle. I have never gone to fashion school or have had any professional training on how to use a sewing machine. I am by no means, a highly skilled seamstress or pattern maker. I am a self taught sewer who works the graveyard shift cutting fabric on my kitchen table, sewing on a $200 sewing machine in my tiny 3×8 foot room under my stairs, and using an old overlock machine given to me by a friend. I have survived by watching countless hours of youtube tutorials and asking all of my friends how to do this and how to do that. I’ve also spent many nights wanting to cry and throw my sewing machine out the window. How I have managed to create a clothing line that people actually like and want to buy, still amazes me.
WHAT WAS THAT “JUST DO IT” MOMENT FOR YOU TO GET STARTED?
When I started dressing my kids up in clothes I had made for them, and seeing all the attention they would get from other people when we would go out in public. Everywhere we went, people were approaching me and complimenting their clothes and asking me where I bought them. There’s just something really special and rewarding when your kids are running around wearing your artwork and getting noticed (my kids are my best advertisement).
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