Hipsters for Sisters was founded by Debra Denniston and her two daughters, Rachel and Kate, in January 2012, in response to a lack of functional, hands-free bags that were also stylish and well-designed.
The strictly made-in-L.A. brand has since become synonymous with innately wearable design, which combines classic style and versatility with a minimalist aesthetic.
HOW DID YOU GET STARTED?
It was my mother, Debra’s, idea to start this company. She fell in love with the fanny pack when my sister and I were just toddlers. She used it to hold her keys and wallet, which enabled her to leave the diaper bag unattended as she ran around with us at the park.
I joined the business when I, myself, experienced the joy of being hands-free. Together, we thought if we could combine the hands-free functionality of a fanny pack with the sophistication and craftsmanship of a high-end handbag, we would have the best of both worlds.
After months of designing and re-designing, we launched our first collection in 2013. Since then, we’ve added many more styles, however one thing that serves as a common thread throughout all of them is a focus on functionality.
All of our bags are designed to be hands-free, however many of them can be used as a clutch or wallet for those occasions where a belt bag just doesn’t work.
WHAT IS THE INSPIRATION FOR THE BRAND NAME?
Hipsters for Sisters is all about empowering women. 5% of the purchase price of every bag sold is donated to organizations that help empower women, protect the planet and animals.
The name, Hipsters for Sisters, felt right, as we’ve always wanted to create a type of community for women (or sisters, if you will).
WHAT WAS THE BIGGEST HURDLE YOU HAD TO OVERCOME TO GET STARTED?
There are so many different facets to having your own accessories brand, and since neither of us have a background in fashion, it took a while for us to get the lay of the land and figure out how starting a brand really works.
We worked hard educating ourselves on materials, figuring out sourcing and manufacturers…etc. But really, perhaps the biggest hurdle was also letting go of the idea that we needed some sort of fashion background in order to do this and make this possible!
It was liberating when we realized we were just fine figuring it out on our own and perhaps it even benefited, because we just did things our own way instead of trying to fit a mold of how things should be done.
WHAT WAS THAT “JUST DO IT” MOMENT FOR YOU TO GET STARTED?
To be honest, our “just do it” moment was propelled by so many people telling us not to. Seriously, we probably would never have actually done this if the “naysayers” hadn’t lighted a red hot fire under our rebellious natures. I guess we have those people to thank, now!